RISMedia's Real Estate Magazine

MAY 2016

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/668992

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Page 63 of 118

RISMedia's REAL ESTATE May 2016 59 then again in 2002 when we co- founded Sellstate here in Florida. BP: Launching and growing a nation- al franchise is a formidable task. How do you divide the workload? AD: We are both involved in all as- pects of the business, but I con- centrate primarily on the design and evolution of the Sellstate sys- tem, including franchising, broker support, administration, marketing programs, and promotions. Neil's personal mission is to help brokers and agents achieve their highest goals and to help develop a culture that exceeds customer expecta- tions. He spends a good part of his time traveling the country to sup- port and train brokers and agents. In 2006, my son, Michael, who has international expertise in marketing and technology, joined us as chief operating offcer. Michael's focus on brand image, website design, cloud- based integration and social media strategy is central to our strategy as a national franchisor. BP: What is it that diferentiates the Sellstate model from the competition? AD: Several things. First, our con- cept is to do all the heavy lifting for our franchisees so they can focus on recruiting and support- ing an elite team of agents. Our brokers have a lower overhead be- cause they require no investment in back-offce software. Although they maintain local bank accounts, we provide the administrative sup- port they need through our central processing system here in Florida. We process all the closings, issue 1099s on behalf of the broker, col- lect all fees the franchise is owed, and manage all the debits and cred- its—all with a guaranteed 48-hour turnaround time. We also provide all the professional Web design and marketing solutions they need to help them build their brand. And our lucrative agent-sponsoring pro- gram, which provides the incentive for agents to bring other agents into the franchise, not only ensures their fnancial future, but also the guaranteed growth of the franchise itself. BP: How does the agent sponsor- ing program work? AD: The fact is, we want only the most productive and motivated agents working for Sellstate, and

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