RISMedia's Real Estate Magazine

MAY 2016

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE May 2016 57 by Lesley Grand Collete McDonald RE/MAX Around Atlanta Realty www.collettemcdonald.com Years in real estate: 15 Region served: Atlanta, Ga. Average market time: Less than two weeks RE/MAX Regional Services has honored you and your team as top producers by selecting you as one of the frst members of the company's Titan Club. What is the key to your success? We try very hard to give the very best client service possible. We un- derstand that what we do, helping people fnd and buy homes, affects them and the quality of their lives. It is awesome, and it is also a huge responsibility that we do not take lightly. What does your team do that sets you apart from the competition? We use video for everything. For in- stance, for every listing, we do a full video walk-through presentation of the house. I am the only agent in the market who makes such videos, and they are tailor-made for social me- dia. Each one is a 7 - 10 minute tour of the house, room by room. When a buyer clicks on the listing online, the video gives us unfltered access to that buyer. In turn, it lets the buyer see the house room-by-room with my video explanations, so that buyer is able to establish right then and there if they would like to see it in-person. It saves time, because I don't have to disrupt the seller if the buyer doesn't happen to like the way the rooms are laid out. The seller has a beautiful video to keep forever, and the videos are invaluable for all phases of the transaction. I also do video emails. When a buyer calls on a listing, I reply by sending them a video email introduc- ing myself. I include links to every- thing the buyer might need, such as where and how to get pre-approved, a link to the walk-through video, and perhaps another link to transporta- tion and schools in the area. And for sellers, what my team has to offer is three-fold: We almost always get the highest price possible, with the least amount of time on market and the fewest hassles. What about education and training? I am a frm believer in education. I use a trainer from out of the area, which connects me with the best bro- kers and agents nationally. I got the idea to do the video walk-throughs from an agent I admired in Washing- ton, D.C. And my coach—from Har- ris Real Estate University—is by my side every step of the way, helping me take whatever I do to the next level. How do you motivate your team? A lot of the motivation happens through doing—what I say, I will do. I touch base with everybody once a week and give them focused goals. And perhaps a great deal of it comes from the fact that not only am I a strong leader, I'm also positive. You have also been recognized as a leader in earning top commissions. What does it take? When I sit down at a listing presen- tation, I let sellers know that they can shop at Walmart or Nordstrom. I know that they have a choice. And I let them know that while they will pay a top commission price with me, they will also get Nordstrom- or Saks-type service, and they will get the best possible price for their house. RE Top-Notch Service Leads to Top Production (Left) From left to right: Chief Gary Yandura - Brookhaven Police & Interim City Manager; Rebecca Chase Williams - Brookhaven Mayor; Emilie Haas - REALTOR®, Berkshire Hathaway HomeServices Georgia Properties; Collette McDonald - REALTOR®, RE/MAX Around Atlanta

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