RISMedia's Real Estate Magazine

MAY 2016

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/668992

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Page 44 of 118

40 May 2016 RISMedia's REAL ESTATE J. Lennox Scott: Navigating in an 'Instant Response' Market As the third generation to run the business originated by his grand- father 85 years ago, J. Lennox Scott prides himself on helping the company's broker asso- ciates build a powerful business and live an inspired life. "We lead, train, coach, in- spire, have marketing pro- grams, recruit and live to this purpose to help our associates provide the ul- timate in client service," says Scott. The Pacifc Northwest market, according to Scott, is in a frenzy, as there is very little inven- tory available in Seattle, Wash., or Portland, Ore. Add to that the increase in buyers from China in Seattle, and Scott ex- pects a great market over the next 10 - 15 years and beyond. "It's a historic moment in time in Washington real estate due to job growth and historically low inter- est rates," he says. "The market is even more intense this year. We have gone from a 'quick action' market to an 'in- stant response' market for new listings." That's a challenge that's not lost on Scott and his team, and one of the main reasons why the frm values personal relation- ships and connections. "It comes down to each of our individual brokers having a good ground game. It's about meeting our neighbors and buyers," he says. "Last year we did $12 billion in sales, and while that's a lot of business, our broker associates did it one transaction at a time, focusing on each individual client and each relationship." Over the last several years, John L. Scott Real Estate has grown in terms of the number of broker associates within the frm, as well as the qual- ity of its team. In 2016, the frm plans to add an- other 200 brokers to its current mix of 2,930—35 percent of which will have experience from other frms. What attracts them, Scott says, is a person- alized training program called Activator, which not only teaches them how to achieve success with sales, but helps with marketing and other tools that are vital to the job. "It all starts with our approach to success: a positive mindset, skill mastery, and personal engagement activities," he says. "We also under- stand that the future of real estate technology has arrived, and we're ensuring that our team is prepared." In that regard, the frm has created an individual mobile app that will allow each broker associate to better connect to the MLS, buyers and sellers, and their sphere of infuence. In addition to growing throughout Washington, Oregon and Idaho, the frm is planning to expand into California for the frst time through its John L. Scott affliate program this year. "Our core value is 'living life as a contribution,' and that includes our family, friends, community, place of faith and personal growth," says Scott. "We focus on the ultimate client relationship and being our best for both buyers and sellers." by Keith Loria {Power Broker Perspectives} J. Lennox Scott Grand opening of the Bothell, Wash., offce. VITALS: John L. Scot Real Estate Years in business: 85 Size: 107 ofces, 2,930 broker associates 2015 sales volume: $12 billion 2015 transactions: 36,800 Regions served: Washington, Oregon and Idaho www.johnlscot.com

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