RISMedia's Real Estate Magazine

MAY 2016

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/668992

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Page 34 of 118

30 May 2016 RISMedia's REAL ESTATE {Rising Stars} Ray Williamson and Jamie Dawson ERA Dream Living Realty Years in real estate: Ray, 12; Jamie, 14 Region served: Raleigh, N.C. Triangle area www.eradreamliving.com According to ERA Corporate, you have created one of the most cuting-edge ofces in the franchise. What are the key elements? Jamie Dawson: We created this of- fce to get outside of what other offces in the area are doing. We moved away from the traditional model of in-offce competition be- tween agents. Here, we collabo- rate, work with one another and learn from one another. When you walk into the offce, the frst thing you notice is how open it is. You see a big, open lobby and then a big training room all done in glass. This way, an agent sitting at his or her desk is looking across at his or her neighbor, providing the op- portunity to talk about their needs and work together. One of the many benefts of this collaborative work plan is that we do a lot of sales off-market. How do you recruit? Ray Williamson: We are pretty se- lective about who works with us, and we are driven by productivity. Our offce has the highest produc- tivity per agent of any offce in the Research Triangle. Agents are not ridiculed for asking questions, but rather, encouraged to ask. As a result, our current agents are our best cheerleaders. Most of our new agents come from having had relationships with present agents. Working here is very rewarding in all ways because we cater to our agents. JD: If our agents have complaints, we listen. We also have a mentor- ing program in order to help agents with their mindset. We know how to talk to people in a non-threatening way, and most of all, we try to help agents be their best. This may mean letting them know that they don't have to do anything they're uncomfortable with. How do you atract millennials to join your frm and the real estate busi- ness in general? JD: It's the work environment and Swimming Against the Tide Pays Off by Lesley Grand Jamie Dawson, Laura Talbot and Kalpna Patel share stories over a drink at ERA Dream Living Realty's monthly social. Top: Jamie Dawson, ERA Dream Living Realty Bottom: Ray Williamson, ERA Dream Living Realty

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