RISMedia's Real Estate Magazine

MAY 2016

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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26 May 2016 RISMedia's REAL ESTATE Golf is a game that tests you in so many ways; one minute you're having the game of your life, and the next, you're thinking about taking up a dif- ferent sport. Some days, the harder I try, the worse it gets. And then it hap- pens: I hit one incredible shot and get a glimmer of hope that keeps me coming back. Just like real estate… one good sale and we keep coming back for more. The Importance of Feedback Today's professional golfer is not just a great golfer, but a great athlete, as well. Every top golfer in the world has an entourage of coaches and ex- perts working day and night to help them perform at their highest level. We all need feedback. We need to know when we're doing the right things, and when we're drifting off track. In 2015, the average real estate agent earned just over $42,000. In 2015, Buffni & Company Coaching members earned over $336,698*— that's eight times the national aver- age. In fact, last year, a staggering one out of every eight homes sold in the United States was sold by an agent who was coached or trained by Buffni & Company. What's the difference between our members and other agents? Are our members luckier? Do they have thou- sands of friends on Facebook or fol- lowers on Twitter? The difference is, just like great golfers, great real estate agents seek accountability to help them master the fundamentals. Buffni & Company members have this ac- countability in their coaches who pro- vide the feedback we all need. The challenge in today's world is that we often look to technology to take the place of the fundamentals we need to be successful. Mastering the Fundamentals Golf has made more advances with technology than any other sport. The thing is, the average amateur golfer's score hasn't improved in 30 years— it's still 100 shots. In real estate, we have all the gad- gets and tools we need to succeed: the Internet, social media, smart- phones, GPS systems, virtual online tools and more people living here to- day than 30 years ago. However, the average REALTOR® still only handles about 11 transactions annually. Re- gardless of the advances in technol- ogy, the outcome is the same. The best golfers in the world say, "I'm working on my grip, my pos- ture, my tempo." When you talk to a Buffni & Company member, they say, "I'm networking and building re- lationships, writing my notes, making calls and setting goals—I just work the system." In both cases, they're working on the fundamentals. To improve, you have to know what you need to do—and do it. Technol- ogy doesn't work unless the funda- mentals are in place. If you want to raise your game, we have coaches and staff here to help. Take Peak Producers® to master the fundamentals, or sign up for a great event like Brian Buffni's Success Tour or MarTech Trends. Whatever you decide, we can help you become the best that you can be. Here's to your success, on and off the course. Tee it high and let it fy. RE *The only business coaching numbers that are tracked and verifable Dermot Buffni is CEO of Buffni & Company, North America's largest real estate coaching and training company, which has helped over three million sales professionals in 37 different countries improve their business, increase net proft and enhance their quality of life since its founding in 1996. Before as- suming the role as CEO in 2013, he spent 10 years as the senior vice president of Business Development, where he was responsible for develop- ing new markets, corporate partnerships and the overall growth of the company. Tee It Up! Golf and Real Estate Are a Lot Alike by Dermot Buffni I love golf. Growing up in the Buffni household, it was almost a religion. Each of us kids was introduced to the game by our dad, George, and every summer we'd receive a handful of balls that were to last us until fall. If you lost one, you'd better fnd one. Just like great golfers, great real estate agents seek accountability to help them master the fundamentals. Left to right: George Buffni, Brian Buffni, Lou Holtz, Dermot Buffni

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