RISMedia's Real Estate Magazine

NOV 2014

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/402040

Contents of this Issue


Page 87 of 142

RISMedia's REAL ESTATE November 2014 83 {Top 5 in Real Estate Network® Spotlights} Knowledge Is Power by Lesley Grand Brandon Britingham Long & Foster Real Estate Years in real estate: 5 Region served: The entire state of Maryland Average market time: 60 days How are you operating your busi- ness more effciently—where have you cut back and where have you invested? One of the things we are doing to be more effcient is taking the team concept to a new level. We use our team approach to divide and con- quer. I assign roles to people to best ft their strengths. At this point, we are almost like an assembly line or a well-oiled machine. We know what we are supposed to be doing and we are able to execute quickly and eas- ily, which has made us much more effcient. How are you staying educated and informed about market conditions? In order to be a market expert, you have to be in tune with that market. In my case, I am on many boards, so I have my fngers on the pulse of the market at all times. I know the trends and I know what is affecting the market. I fnd out which new em- ployers are moving into town and I watch how national programs affect our region so that I can pass that information along to our clients as well. I am also very active on the board of the Maryland Association of REALTORS®. In fact, for 2014, I was the REALTOR® of the Year for my board. How do you most effectively com- municate with clients? I text, email, call, use social media and write letters. But my most effec- tive method of communicating with clients is by good, old-fashioned, face-to-face communication. At the end of the day, what makes a REAL- TOR® outstanding is the service that he or she provides. For me, sitting down with a client and talking to him or her is the best way to serve them. You can't build trust with another hu- man by texting him or emailing her. You have to look them in the eye and address their concerns. You have to let them know that you are there working for them. Communicating face to face is the only way to build a lasting relationship, and that, after all, is what we work toward. I want to be their REALTOR® for life. Best strategies for overcoming low inventory: We have low inventory in various areas of this market. When I have a buyer who is looking in a low-inventory area, I educate that buyer. I let them know that when we go looking at houses, if there is a house they really like, they need to be ready to move right away. That means being pre-approved and not hesitating. Because if they don't move quickly, they are likely to lose the house. Most creative marketing idea: I try to become something of the neighbor- hood ambassador—the community expert. There really is nothing like being a spokesman for the commu- nity for building business. I am very well-versed about the excellent as- pects of our community. So since I'm looked at as the community expert, people naturally come to me when they are in the market for a house in the area. What are you doing to stay one step ahead of the competition? Knowledge is power. I try to be bet- ter educated in all areas of the busi- ness. From new technology to new fnancial products, I try to learn every- thing I can, grow and pass it on. RE {Top 5 in Real Estate Network® Spotlights}

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