RISMedia's Real Estate Magazine

NOV 2014

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/402040

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Page 81 of 142

RISMedia's REAL ESTATE November 2014 77 Your Social Media Strategy, Online Marketing Tools to Grow Your Business, Staying Relevant in Your Industry, and more. For winner Vernon Ubico, with HP Residential Services in Coral Gables, Fla., the decision to enter the HomeFind- er.com Agent Makeover Sweepstakes presented by PNC Mortgage was a no brainer. "I've been self-taught through- out my career, and any opportunity to have professional coaching and instruction is welcome," says Ubico. Keeping Up with Technology to Connect with Buyers This year's winners pointed to various aspects of their business that most needed a makeover—from time management to lead generation, lead conversion and prospecting. "I need to be more focused on the time I am spending on my real estate business," says winner Vicki Rainwater with RE/MAX Professional Advantage in Monroe Center, Ill., who points to new business and time management as the areas of her business that most need a makeover. Another common theme revolved around social media, new technology and digital marketing. "Younger people are now beginning to buy homes, and I need to be active on social media to reach them," says Bernie Calvario with Coldwell Banker Residential Broker- age in Northborough, Mass. "I am really starting from the ground level here, so I am excited to build my presence and begin outreach to clients via those channels." For Cindy Harris—with Coldwell Banker Gosslee in Shreveport, La.—being found in today's competitive mar- ket is the name of the game when it comes to incorporat- ing social media and new technology into her business routine. "Younger people are really on top of technology and a lot of them are searching for homes on sites like HomeFinder.com, and doing research on social media. If I'm not on top of that, they won't fnd me." "Incorporating social media and new technology into my business will allow me to contact more people and interact with them more effciently," adds Ubico. Building a Solid Digital Foundation As prospective buyers continue to turn to the Internet for their real estate needs, digital marketing is increasingly important for real estate professionals who want to suc- cessfully reach this new generation. "I like the technology behind digital marketing," says Rainwater. "I like the fact that you can be in front of more people and spend less money than advertising in a newspaper or on a postcard." Whether it's having a truly personal website or display- ing both your personality and business persona on social media, building up your digital foundation is a crucial frst step. "Having a personal website really struck a chord with me, especially how I need to change my bios and sum- mary to add keywords and refect my professional back- ground," says Calvario. "It's not just about listing your credentials; it's about explaining who you are, what you do and how you can help your clients." For Kathryn Marshall—a real estate professional with Keller Williams Premier in Dallas, Texas—social media is the most interesting aspect of digital marketing. "Since it's personal and business at the same time, consumers see us as human beings. They see our interests, our val- ue to the company and how we can be of value to them." Hitting the Ground Running in 2015 For Marshall, preparing for 2015 begins with turning her "shoulds" into "musts," and making the commitment to implement what she's learned. "During the business makeover, I was shown what I need to do and how I need to do it," says Marshall, who goes on to say that incorporating keywords into her bio will be a priority upon returning to the offce. "Putting this advice into application will be a big step for me," says Harris. "Many times you hear things and don't act on them, so putting the advice into practice will be one of my goals." "I can't wait to make my social media profles uniform to appear more professional, and to take advantage of HomeFinder.com's Single Property Websites and use Open Home Pro for my open houses," says Ubico. "The training that HomeFinder.com has given me, and the tools I've learned about, will be huge for my busi- ness. I am so excited to start working with Open Home Pro—it is going to be a huge timesaver for me," con- cludes Calvario. RE To access the business makeover advice that the 2014 winners received, please visit blog.homefnder.com. For more information on digital marketing solutions for your business, please visit www.homefnder.com/agents-and-brokers/. "I'm excited to go home and add more fun, unique outfts to my professional wardrobe." - Bernie Calvario 2014 HomeFinder.com Agent Makeover Sweepstakes winner

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