RISMedia's Real Estate Magazine

NOV 2014

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/402040

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Page 42 of 142

38 November 2014 RISMedia's REAL ESTATE {Basic Training} When we interview and survey agents across the globe, we fnd one consistent issue and challenge: They feel as if there are not enough hours in a day to get it all done. They spend countless hours preparing showings, following up with leads, driving buyers around and negotiat- ing contracts, all at the expense of their family, friends, faith and ftness. The business of being a real es- tate agent can be very rewarding, but (in my humble opinion) no success in business can compensate for fail- ure in our homes. Our responsibil- ity is to provide for our families and make the world a better place. We do a great job as an industry in the "better place" part of that equation, but often it is at the expense of our families and other priorities. Many companies understand this and do their best to provide help and resources for their agents. Others provide tools and technology, and some even encourage the building of teams. The life of a sole propri- etor is very different than that of a CEO. If you truly want to become the CEO and build a great business and still have a rewarding family life, you may want to consider the following things: 8Use systems and create opera- tional excellence in everything you do. I have always said systems frst, assistants second. Contact manage- ment, Web lead generation systems, follow-up systems, transaction man- agement systems, etc. Any task you repeat more than two times should have an automated system to en- sure it's done correctly and timely every time. 8Outsource or hire assistants to do the administrative tasks in your busi- ness. This is one of the hardest and most important things you'll ever do. When you hire the right person, you'll fnd that the level of service you pro- vide your clients will increase, and so will your free time and production. 8Focus on what you love most about this business and become an expert; delegate everything else. If you love prospecting and listing, hire a buy- er's agent to work with your buyers. If you love new construction or invest- ment properties, hire other agents to work with your traditional clients. The key is to put your energy and efforts into the areas of your busi- ness that give you the highest return on your time investment. When you say "yes" to one thing, you're saying "no" to something else. The key is to make sure your highest priorities get the "yes." Whether you want to build a team or just get your business to a place where you control it instead of it controlling you, reach out and fnd a coach, someone who can guide you through this process. A great coach knows the processes and systems, they know how to fnd, hire and train talent, and they can guide you to a much higher level of productiv- ity and proftability. Most important, your coach can and should help you focus on what's really important in your life. You truly can have it all! RE Verl Workman is president of Corcoran Consulting, Inc. (CorcoranCoaching.com, 800-957-8353), an international consulting and coaching company that specializes in performance coaching and the implementation of sound business systems into the residential broker's or agent's existing practice. Sign up today for your complimentary business consultation at www.corcorancoaching.com/ programs. There Is No Job Too Small to Outsource by Verl Workman T he two most common phrases I hear from agents are "nobody can do it as good as me" and "my market is different than all the others." While it may be true that nobody can do it exactly like you, this myth that is expounded from the mouths of some exceptional agents is just not true.

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