RISMedia's Real Estate Magazine

NOV 2014

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/402040

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Page 120 of 142

116 November 2014 RISMedia's REAL ESTATE {Ask the Experts} Erica Campbell Byrum Director of Social Media Homes.com and For Rent Media Solutions www.homes.com Q: What are the biggest social media trends for real estate in 2015? A: Social media, digital marketing and new technology hold massive opportunities to attract new business, retain cus- tomers, create engagement and increase revenue. They're also constantly evolving, so it's challenging to know what will help grow your real estate business. Since the advent of social media, we've tested many tactics to see what consumers are drawn to and what falls short. As we brace for 2015, let's explore fve social media marketing trends that should be on your radar for 2015.

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