RISMedia's Real Estate Magazine

NOV 2014

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/402040

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Page 104 of 142

100 November 2014 RISMedia's REAL ESTATE {Broker Best Practices} Good Habits Lay the Groundwork for Future Success by Paige Tepping David Squier Corporate Broker Realty ONE Group Las Vegas, Nev. Region served: Las Vegas Valley Years in real estate : 26 Number of offces: 4 Number of agents: 315 Favorite part of your job: Coaching, men- toring and training agents. Best advice for new agents: Be coach- able. Create good habits from the beginning and pay attention to the basic fundamentals, including your database, farming and social media. Describe the current consumer-confdence climate in your area. Consumer confdence has improved dra- matically since the downturn. Not only has our market stabilized, it's experienced a nice growth spurt over the last few years, which has helped with the level of conf- dence among buyers and sellers. One of the biggest draws today is the affordability index. Prices and interest rates are low, pro- viding opportunities for investors, frst-time buyers and anybody else interested in get- ting off the sidelines. What are your best strategies when it comes to coaching, mentoring and training agents? We have a very solid training platform for our agents that is complemented through coaching and mentoring. My role as a coach and mentor is to help my agents take the information they get through the various forms of training we provide and put it to practical use so that the foundation is set for their business to grow. More often than not, agents are left on their own when it comes to fguring out how to incorporate the things they learn into their daily routine, something I liken to having the pieces of a puzzle and not knowing where to start. My job is to help them start with the border and work their way in. How does your company make its agents' jobs easier? We offer several new tools, the frst being a personalized app that agents can use to connect with potential clients and work with them through the buying or selling process. Our agents also use the Videolicious app to produce their own videos, and we're in the process of launching an app called Curb Call, a cutting-edge technology that will con- nect buyers with agents and allow them to arrange showings on demand. We also provide phenomenal Web exposure for our agents by featuring their listings on top real estate websites throughout the world. All of these things are at no cost to the agent! What is one of the challenges your market faces and what are you doing to overcome it? For several months in a row, our inventory numbers have been fat. Overcoming this is about educating clients regarding the chal- lenges—and benefts—of the market, which is done by communicating through email, di- rect mail, personal calls, video and social media. How does your company stay current and fexible? By staying in touch with technology and cur- rent trends. We listen to what our agents say

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