RISMedia's Real Estate Magazine

SEP 2013

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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8Transcending Barriers: How Technology is Enabling Staying Power I n 1973, thousands of entrepreneurs across the country embarked on their respective dreams of business success. One of those entrepreneurial ventures was a small, Denver-based real estate company founded by local real estate agent Dave Liniger and his soon-to-be-wife, Gail. Dave and Gail's belief was that by championing a relatively radical compensation concept at the time, and by opening the doors of opportunity to all qualifed professionals, including both genders and all races, that they would be able to create a sustainable, competitive business that had the potential to change the face of the real estate brokerage industry. There were hundreds of national franchises at that time, all competing to establish themselves as proftable, successful brands. But 40 years later, almost every one of the companies and brands that made up the residential real estate industry of the 1970s are now distant memories as are—with the exception of a select few—the individuals who led them. The only major surviving frm still led by its founders is RE/MAX. Our cover story this month (page 66) sheds light into the staying power of RE/MAX, both the frm itself and its stalwart leaders, Dave and Gail, survivors on so many levels and true inspirations to all. RE/MAX is an organization that commands respect from all who are familiar with it, as well as those who compete with the brand. Innovation, education and community involvement are just three of the cornerstones RE/MAX was built upon, and which continue to differentiate the company 40 years later. Dave Liniger, Chairman and Co-founder of RE/MAX As the real estate business continues to recover and evolve, take a page from RE/MAX and make the changes that consumers demand. Develop a strong team and provide the leadership and resources your agents need to succeed. Stay ahead of the curve on key market trends. And most of all, stay committed to moving forward in the face of adversity. These are just some of the concepts we'll be discussing later this month at RISMedia's Real Estate CEO Exchange, taking place at New York City's Yale Club on Sept. 17 and 18. Looking forward to seeing you there! John E. Featherston CEO & Publisher S T R A www.rismedia.com @RISMediaUpdates facebook.com/rismedia

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