RISMedia's Real Estate Magazine

AUG 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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80 August 2019 RISMedia's REAL ESTATE 'Ask Agent X': Realogy's Alexa Assistant Kickstarts Productivity F or a growing percentage of the population, the new normal is voice. With 66 million Americans (and counting) owning a smart speaker, according to Voicebot, the trend is undeniable—except, possibly, in real estate, where businesses have largely overlooked it, save for searches tied to the transaction. Realogy is changing that with a new tool: Agent X. With the Agent X assistant, affiliated agents with an Amazon Alexa device gain insight into their performance and schedule, with calendar and CRM integrations, as well as housing and industry news. In leveraging the tool, agents can cruise effectively through their to-dos, boosting productivity and saving time—and, are given the latest news in real estate, helping to inform their interactions. "Voice is going to change the way we do business, and it fits very nicely with the way our agents work on a day-to-day basis, and helps them unlock that productivity potential," explains Chris Padilla, Realogy's senior direc - tor of Product Development. "Our agents are able to ask for the information they're looking for via voice when they don't have time to dive deeper." "Alexa, start my day with Agent X." With a bevy of brands to consider in developing the tool— all with distinct information stores—Realogy culled data from a slew of sources, across its brands, history, prod- ucts and services. As a result, Agent X is an integrated solution, capitalizing on the company's comprehensive data trove. "Agent X is built to augment our product offerings, via voice and with very minimal effort," Padilla says. "Through the dozens of products that each of our brands has to by Suzanne De Vita

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