RISMedia's Real Estate Magazine

AUG 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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48 August 2019 RISMedia's REAL ESTATE tate buyer's agents who focus on working directly with buyer-clients, Schwartz was motivated to earn both her ABR® and e-PRO® certifications due to the fact that they convey a heightened level of skill and knowledge in the eyes of homebuyers and sellers alike. Schwartz also liked the idea that, once certified, she could access specialized information, programs and up - dates to help keep her on top of issues and trends facing homebuyers. Earning the ABR® designation also opened the door for her to access members-only publications, marketing tools and resources. She's even afforded a presence on REBAC's consumer-focused website, homebuying.realtor. Not only is the site chock-full of home-buying tips that continue the education about ABR® designees, it's also a place where visitors can search a directory to find ac- credited REALTORS® like Schwartz, which has proven to be beneficial when it comes to attracting new business. "This gentleman named Tyler called me," says Schwartz, "and not only was he very educated, but he was also attracted to the Accredited Buyer's Representa- tive directory, and he came to me because I was one of only a few in the area where he was looking to buy." Taking the extra step of earning the e-PRO® certifica- tion has also supersized Schwartz's knowledge and con- fidence in marketing herself and her clients on the web, especially when utilizing various social networks. Schwartz has also been able to access new learning opportunities through member-led Facebook Live videos on timely topics, as well as network through a private Facebook group for ABR® designees. "Through that program, I learned about why it was so important to have and utilize a CRM, which has been the key to my business, as it has really helped me turn things around. Because of e-PRO®, I was able to nail down the perfect CRM that worked for me, and I'm no longer floundering to keep up with everything that's happening," adds Schwartz, which has provided a distinct competitive edge when working with buyers—specifically first-timers. "It makes them feel good to know that they have a pro- fessionally trained individual looking out for them who is equipped with the most up-to-date best practices to help them through the process while protecting them and pro- viding them the representation they deserve. I always tell people that if you have two agents side-by-side, having one with the ABR® designation gives them more clout," says Schwartz. "When I tell prospective clients that I'm an Accredited Buyer's Representative, it's a strong indication that I have the training that can help make their dream come true by helping them purchase the home they always wanted," concludes Schwartz, who points to her ABR® designation as a worthy investment through and through. For more information, please visit www.REBAC.net. Taking Innovation to a Whole New Level DELUXE BRANDED MARKETING EMPOWERS AGENTS TO DELIVER THE RIGHT MESSAGE TO THE RIGHT AUDIENCE THROUGH THE RIGHT MEDIA by Paige Tepping F or Anne Marie Gianutsos, CMO at Houlihan Lawrence, helping agents grow their business and build their brand is key when it comes to setting them on the path to continued success. And thanks to a long-standing relation- ship with Deluxe Branded Marketing, the firm's agents have everything they need to deliver the right message to the right audience through the right media and at the right time. Providing marketing solutions to real estate agents seek- ing to grow their business, Deluxe Branded Marketing— formerly Impact Marketing Solutions—has worked with Houlihan Lawrence to assist their agents in their market- ing efforts for the last 15 years. At the center of the relationship is a collaborative part- nership that's paved the way to create solutions that al- low the firm's agents to simply and effectively market themselves and their properties. Through a custom- branded storefront, agents can access a large catalog of branded materials that can be ordered on-demand. More than just a printer, Deluxe Branded Marketing has worked with Houlihan Lawrence over the years to create programs to automate and trigger marketing ac - tivities. Taking this one step further, the two have joined

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