RISMedia's Real Estate Magazine

AUG 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1146817

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Page 42 of 118

38 August 2019 RISMedia's REAL ESTATE Janine Sieja, RPR's senior vice president of Product Management, explains that, last summer, the company worked through an exercise with a handful of its MLS partners to understand some of their members' most pressing needs. In high demand? Mailing labels. "That farming capability came up repeatedly in conver- sations," says Sieja. "In addition, every RPR member can submit an enhancement request on our platform, and historically it's been one of the most popular requests." And while the request made sense to RPR, as the abil- ity to print mailing labels and send direct mail pieces to Realtors Property Resource ® 's New Mailing Labels Feature Helps Real Estate Professionals Maximize Client Interactions by Keith Loria L ast month, Realtors Property Resource® (RPR®) launched its new mailing labels feature, which allows users who want to do a geographic farming campaign to import addresses and set up their entire direct mail campaign within RPR, instead of having to rely on outside sources.

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