RISMedia's Real Estate Magazine

AUG 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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36 August 2019 RISMedia's REAL ESTATE Women entrepreneurs have notori- ously faced hardships in gaining access to capital, from lack of in- formation and resources and local and state government assistance, to facing cultural biases from in- vestors. Without adequate capital, women cannot make their creative ideas a reality, nor can they afford to maintain the businesses that pro- vide jobs for a significant portion of the population. U.S. Census Bureau data reveals that women own 36 percent of pri- vately-held businesses and contrib- ute $3 trillion to the economy due to job creation—creating 16 percent of jobs in the nation. As more women become their own bosses, they compose a larger share of small businesses, of which 80 percent have no employees other than the owner. In 2013, there were 28.8 million small businesses in the U.S. Traditional means of gaining ac- cess to capital, which typically in- volved a long and cost-intensive process, are being expanded with online options, which provide small- er loan amounts faster and at lower costs. Here are some new, innovative tools for women entrepreneurs seeking financing: CROWDFUNDING Crowdfunding is an efficient way to gain capital from many individuals through small donations, and is low risk compared to venture angels and banks. A 2015 Massolution report estimates that $17.2 bil- lion was invested in North America through crowdfunding websites, a number that's increasing each year. Top crowdfunding platforms include Kickstarter, Indiegogo, GoFundMe, CircleUp, Patreon, Crowdrise, Ra - zoo, AngelList, and many more. GENDER LENS INVESTMENT According to Veris Wealth Partners, investment of this type has risen 41 percent in the past year, up to $910 million. In addition, the num - ber of mandated publicly traded gender lens investment strategies has reached a total of 22, after five years of steady growth. This is an incredible increase from 1993 to 2012, when there were only five strategies for gender lens investing. ONLINE LENDING TOOLS An emerging means for access to capital for small businesses in par- ticular are online lending tools. The 2017 Kauffman Foundation report states that many businesses are in need of funds to manage cash flow and to access short-term financ- ing, and the most commonly used tools are loans and lines of credit. Fintech companies like OnDeck and Kabbage are facilitating small busi- nesses' access to credit in online lending by providing fast online vet- ting for small business loans, utiliz- ing personal data and credit scores. Whether they decide to leverage crowdfunding, merchant cash ad- vances or sector-focused angel syn- dicates like gender lens investment, women entrepreneurs in need of funds for their startup—or capital for their business—have new tools at their disposal. RE Desirée Patno is the CEO and president of Women in the Housing and Real Estate Ecosystem (NAWRB) and Desirée Patno Enterprises, Inc. (DPE), as well as chair- woman of NAWRB's Diversity & Inclusion Leadership Council (NDILC). With 30 years of experience in hous- ing, Patno is a champion for women's economic growth and independence. In 2017, Entrepreneur.com named her the Highest-Ranking Woman and 4 th Overall Top Real Estate Influencer to Follow. For more information, please visit www.nawrb.com. Online Sources of Capital for Women Entrepreneurs Commentary by Desirée Patno C apital is pivotal for the success of any entrepreneur to launch a sustainable and lucrative business. Traditional routes of access to capital are changing as technological development creates new avenues and the distance between entrepreneur and investor decreases due to an increase in fast and efficient communication.

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