RISMedia's Real Estate Magazine

AUG 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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ing systems to the world. Our Berkshire Hathaway HomeServices network brokerages in Germany, England, Italy, Spain and Dubai are stellar examples of our brand, and they will soon see many more exceptional brokerages world - wide fly the Berkshire Hathaway HomeServices flag, as well. We see global brokerages joining us because of our unique response to the four major questions we're typically asked: 1. Does our brand have scale in all segments of their market, and does the brand possess a halo effect? 2. Is there global scale to the franchise system's tech - nology, marketing, education and overall services? 3. How does the strength of the existing network and fellow brokerages aid in enriching the operation and brand value? 4. What does the brand's leadership and vision rep- resent that will aid in the global franchisee's future? And to date, the answers we've provided have been greeted with a resounding acceptance as noted by our meteoric growth in the key global markets we're fo- cused on presently. RISMEDIA: And how will this be accomplished? CS: One of the methods, and as a part of our Forever Agent SM campaign, is the Berkshire Hathaway Home- Services Real Estate and Lifestyle Planning Guide. This consumer-centric program, conceived by Allan Dalton, our SVP of Research and Development, seeks to ensure that network Forever Agents SM insert them- selves in a value-enhancing and relational way long before the transactional stage and well after it. It is just one of our forever plans to add substance and credibility to the Forever Agent SM vision and mission for our network and brand. RISMEDIA: Speak to your commitment to diversity. CS: For me, all-inclusive real estate is not just a mat- ter of good business, but, much more significantly, it is a matter of morality. We participate in all seg- ments of the National Association of REALTORS®, and our legacy of inclusiveness will also help propel our global growth. We're incredibly fortunate to have Teresa Palacios Smith as our vice president for Diversity and Inclusion. Teresa is an industry force for diversity, inclusion and community outreach, and her input and analysis help us set policies and create programs for our network focused on the objective of homeownership for all who seek it. RISMEDIA: In closing, is there anything else you'd like to share? CS: It's so easy to get caught up in the tactical whirl - wind and industry-context of the moment. Clearly, the current industry narrative is one of great change and disruption, which is creating a lot of uncertainty about the future for the real estate sales professional. Despite the media hype perpetuating this tone, I am very confident in the industry's future because of the change and because of the trusted advisory role that I believe consumers will continue to value. However, for any sales professional who isn't affili- ated with a firm that is actively and passionately ex- panding and enriching their value in the eyes of the consumer, there could be some major headwinds in store for you. I see a lot of models intent on disintermediating the agents, and the agents are running to these compa- nies believing those models are the future. But the future those companies are attempting to create may not be so friendly to the agents who are feeding them today. We have a clear, long-term vision of who we are and where we want to be, and we know that a great many real estate sales professionals will value that journey because of the value that it will extend to the consum- ers they serve. And in the end, that's what matters most—serving consumers and communities. RE For more information, please visit www.berkshirehathawayhs.com. tĞŚĂǀĞĂĐůĞĂƌůŽŶŐƚĞƌŵ ǀŝƐŝŽŶŽĨǁŚŽǁĞĂƌĞĂŶĚ ǁŚĞƌĞǁĞǁĂŶƚƚŽďĞĂŶĚǁĞ ŬŶŽǁƚŚĂƚĂŐƌĞĂƚŵĂŶLJƌĞĂů ĞƐƚĂƚĞƐĂůĞƐƉƌŽĨĞƐƐŝŽŶĂůƐǁŝůů ǀĂůƵĞƚŚĂƚũŽƵƌŶĞLJďĞĐĂƵƐĞŽĨ ƚŚĞǀĂůƵĞƚŚĂƚŝƚǁŝůůĞdžƚĞŶĚƚŽ ƚŚĞĐŽŶƐƵŵĞƌƐƚŚĞLJƐĞƌǀĞ – CHRIS STUART CEO, Berkshire Hathaway HomeServices RISMedia's REAL ESTATE August 2019 33

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