RISMedia's Real Estate Magazine

AUG 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1146817

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Page 29 of 118

any rental training. Of top priority is helping enlighten agents to the value of rentals in the current market- place, and how business can quickly ramp up when a tenant chooses to buy. But this also means teaching them to thrive in a market that can quickly shift. "The home sales cycle is going into a bit of a down cycle," says Grinberg, "so in the short term, agents need to be equipped to have sustainable income, even in a down market." According to Trainor, most of the agents completing the flagship course are closing their first rental deals and getting their first clients "right away." "Emily is doing a great job in providing a helpful and nurturing environment for agents to hone their craft," says Grinberg. "She's built our library of coursework, as well as an interactive community with forums and con - tent for agents, of any experience level, to build and en- hance their skills." Trainor says the agent role is always top of mind for the company, which offers the only end-to-end platform that helps agents close efficient and profitable rental transactions. "We're constantly thinking about everything an agent has to do, and how we can make that easier for them," says Trainor, who adds that they continuously survey agents at various customer touch points, broker events and conventions. "Agents have great ideas on how they want to improve and what they need to have more suc - cess in the real estate market." "Within the platform lives a never-ending client feed- back loop," says Grinberg. "It drives our innovation and is the motivation for constantly improving on what we deliver to our customers." This constant goal of agent improvement has helped set Rental Beast apart within the rental space. "We're about to roll out a set of powerful tools for list - ing agents," says Grinberg. "They're designed to help agents be successful when working with landlords and investors. Agents will have access to comp reports and sophisticated marketing tools, including syndication op - tions, presentations and marketing materials with slick designs that agents can plug-and-play and give to a land- lord, and much more. "We have a pretty simple philosophy when it comes to product innovation," adds Grinberg. "We let our custom- ers guide our continuing innovations. We want to help them generate commissions faster, to get a piece of the $12 billion in annual available rental commissions and build a robust pipeline of renters turning into homebuy- ers. Our first ground rule for the platform is that it must facilitate that." RE For more information, please visit www.rentalbeast.com. REALTORS® are members of the National Association of REALTORS® A NATIONAL CAMPAIGN FOR YOU AND YOUR AGENTS Leverage the success of the national ad campaign by showcasing who you are and the value you bring to the communities you serve. We built campaign materials that NAR members can utilize. Download assets like logos, social media messages and images, as well as online banners and print ads you can customize with your own logo at ThatsWhoWeR.realtor.

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