RISMedia's Real Estate Magazine

JUL 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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94 July 2019 RISMedia's REAL ESTATE Adapting to Meet the Needs of Clients by Jameson Doris Todd Sieger Broker Associate Coldwell Banker Heritage House REALTORS® Durango, Colo. www.ToddSieger.com Region served: Durango and Bay- field, Colo. Years in real estate: 21 Number of offices: 4 Number of agents: 60+ Top tip for staying relevant in today's real estate landscape: Every client is different, and every client has different needs, so you have to be able to adapt to their needs quickly throughout each transaction. Please describe some of your best strategies when helping homebuy - ers who are relocating to your area. We're fortunate to live in one of the most desirable towns in all of the country, which means I never have to talk to people about what a great place Durango is. However, Durango is very unique; therefore, educating people on our lifestyle and the ins and outs of living here can sometimes be a challenge. How do you stay ahead of the com - petition? Hard work. Real estate is definitely not a 9 to 5 job, so being available for clients on evenings and weekends is important. Buying or selling a house is the largest financial transaction that most people will make in their lives, so it's understandable that they ex- pect your full attention throughout the process. You utilize Homes & Land as part of an integrated marketing strategy that includes print publications. How does this benefit you? While most buyers today turn to the internet to search for homes, there are still many people who like to pick up a publication such as Homes & Land to peruse available properties. While many of our buyers start their search by picking up publications like Homes & Land when they're downtown, getting my listings in front of them has proven very ben - eficial in the several years that I've been advertising with them. What is the most significant trend positively impacting your business today? Having been in real estate for more than 20 years, I've seen many trends. I use a professional photographer for all of my list- ings, so when a buyer walks into a home, they already have an excel- lent idea of what to expect given that they've likely seen dozens of professional images or videos of the home. Where do you see yourself and your business five years down the road? I'm hopeful that my career continues on the same trajectory that it's been on since I started in the business. As the real estate industry continues to change, as long as I continue to evolve with the changes in our business, I think that I'll continue to be happy selling residential and commercial properties in the Durango area. For more information, please visit www.homesandland.com/benefits. or longer. I know there are some long-term commitments we have to make, so that's when I commit to long-term planning while building in an out just in case I need it. What is your best tip for getting a buyer and seller to work together? Too many times people try to ignore the situation thinking it will go away, but it doesn't. By confronting disagreements, they often aren't as difficult as they seem, and we can usually help work things out. If we jump in and deal with these situations as soon as they pres - ent themselves, we can often turn challenging clients into those who provide some of our best referrals. In what ways does your company engage itself in the communi- ties you serve? This past winter, we headed up a sock drive and donated the items we collected to one of the missions we have up here. Some of our agents are currently putting together a project where we'll be providing meals for the homeless. I'm also on the local rotary board, so our company has a big presence supporting their ser - vice projects. What made you decide to affiliate with HomeSmart? I started as an agent at a HomeSmart office in Phoenix before deciding to open an office up here in Bellingham where I'm from. I loved the HomeSmart technology, paperless transac - tion system, broker and agent dashboard, free marketing, robust training, and, most importantly, the 100-percent commission transac - tion fee model. In 2017, I opened the office on my own, without engaging any agents at first. Today, we're up to about 70 agents, and we're the fastest-growing real estate company in our region of Washington. We're adding five to eight new agents a month, most of who are attracted to our 100-per - cent commission model, nice office environment, weekly training and in- credible support from HomeSmart corporate. For more information, please visit www.homesmart.com.

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