RISMedia's Real Estate Magazine

JUL 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE July 2019 93 Fostering a Positive, Proactive Culture by Lesley Grand Virginia Rose Broker/Owner Lewith & Freeman Real Estate, Inc., a member of Leading Real Estate Companies of the World® Kingston, Penn. www.lewith-freeman.com Region served: Northeastern Pennsylvania, including the Greater Wilkes-Barre/Scranton area Years in real estate: 33 Number of offices: 6 Number of agents: 120 Lewith & Freeman has a long his - tory in the area. How do you stay ahead of the competition? Lewith & Freeman has been in business since 1921 in Northeastern Penn- sylvania. Our brand and team truly understand the pulse of our com- munity, its needs and all the ben- efits that come along with relocat- ing to our region. There are many national brokerages in our area, but what makes us different is our willingness to embrace the newest technologies while staying true to our roots. There's no substitute for an organization that has a legacy of 98 years of success that's poised for decades to come with a forward-thinking management and marketing team. We all share a vision of local service coupled with the most advanced and innovative capabilities that our industry has to offer, as well as our global connec - tions through Leading Real Estate Companies of the World®. What is the key to your success? "Lead. Connect. Succeed." is a theme that drives our firm's model and elevates all of us to a higher standard. As an independent company, we have the advantage of embracing innovation in real- time based on market reaction and directed by what we see as immedi - ate client needs. Our technology, tools and training give us an advan- tage and play a huge part when it comes to connecting with clients. In what ways do you and your agents go the extra mile for your clients? I can recall agents staging homes with personal items, clean- ing windows, painting doors and even mowing the lawn right before a photographer arrived to ensure beautiful listing photos. Our REAL - TORS® are woven into the fabric of our region. The Wilkes-Barre area recently had a tornado destroy part of our valley, leading to local busi - nesses and homes being damaged and destroyed. Our REALTORS® were able to raise funds and volun- teer, while our commercial depart- ment quickly placed businesses that had been affected. Please describe your philosophy when it comes to recruiting the best agents. The most important reason REALTORS® choose Lewith & Freeman is because of our posi- tive, proactive culture. REALTORS® see the advantage in our unique career-enhanced platform that includes exceptional tools, a virtual desk, marketing, service, train- ing and innovation, as well as an aggressive commission structure. Locally, REALTORS® see that Lewith & Freeman provides more training, marketing, tools, analytics, social support, print and digital marketing. For more information, please visit www.leadingre.com. Committed to Success by John Voket Darren Johnson Designated Broker HomeSmart One Realty Bellingham, Wash. https://homesmart. com/real-estate- agent/washington/ bellingham/34772-darren-johnson Region served: Northwest Washington State Years in real estate: 6 Number of offices: 2 Number of agents: 70 Key to staying profitable: Work on your pipeline to make sure you're putting yourself in the best position to maximize your income. Best recruiting technique: Send prospects a copy of an actual order to pay commission so they can eas - ily see the commissions your agents make. Since our HomeSmart agents only have a small transaction fee instead of a big broker split, the OTP commission is often a great deal more to the agent, so it really gets their attention and often starts a great conversation. How would you advise agents to maintain a balanced personal budget given the up and down flow of real estate commissions? One area that we can control is our ex - penses. Most of what I've learned is because of mistakes I've made in terms of getting caught up in the moment after having some great months and overcommitting myself to ongoing expenses. But then the good months go away, and you're still left with those expenses. Therefore, I try not to make any commitments that are six months

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