RISMedia's Real Estate Magazine

JUL 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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86 July 2019 RISMedia's REAL ESTATE {Power Teams} "I got my real estate license straight out of college with no desire to get into real estate," she explains. Figueroa changed course and en- tered the hospitality/human resourc- es industry. While in her full-time human resources role, she began part-time in real estate, driven by her family's needs. "My first three months in real es- tate, I made $11,000," she says. "I thought, 'If I gave this my all, and I wasn't dividing myself between a full- time job, imagine what I could do.' I took the leap of faith and never looked back." RISMedia recently spoke to Figueroa about The Figueroa Team, and how she and the group are primed for success. Suzanne De Vita: Your core market- place is Orlando. How are the changes in your market motivating your team? Veronica Figueroa: We're seeing lots of growth, lots of new jobs and lots of development. On the flip side, we're also a target for disruptors— we're seeing iBuyers and all of these competitors coming into the market. It's a great market, as long as you can pivot and have a value proposi- tion and be willing to put in the work. We're a fun, focused, dynamic group of people who have high integrity and are very generous. We're growth- minded, we stay very nimble when it comes to change, and we've always been learning-based. SD: What's your approach to leading your team? VF: The EOS [Entrepreneurial Operat- ing System] Traction process is our management style. Everyone's clear on what the vision is. We're always discussing what our issues are, and everyone is participating, helping us move the rocks up the mountain. SD: What communication tools are you using? VF: We communicate via Slack non- stop, seven days a week, from eight in the morning to 10 or 11 at night. We [also] meet every Monday in per - son. We have a clear agenda as to what went on the previous week, we allow our listing agents to share their up-and-coming listings or their chal - lenges with their listings, and togeth- er with our buyer's agents, we learn what types of buyers they're working with to see if there's a fit. We talk about industry challenges and we'll have vendors [come in], as well. SD: You've built a powerful presence on social media. What's your strategy? VF: It's about standing out in an ever-competitive market. We're just being authentic. We're a fun group. We want people to know that we're energetic, we have a lot of passion, and we're going to take a deep dive in everything we do. We celebrate our wins on social media. We share our lives on social media, from our children to our beliefs as far as the things we love. We want people to get to know us. SD: You have a goal of $125 million in sales this year. What's next for your team? VF: We're looking to incorporate a new showing assistant model for our top producers so that they can continue to scale and grow their business—somewhat of a "team within a team," giving them an op- portunity to grow into the entrepre- neurs they deserve to be without having to figure it out on their own. The stretch goal is $150 million, and we'll be recruiting, as well. We're really excited about where the industry's going. RE For more information, please visit www.figueroateam.com. Suzanne De Vita is RISMedia's online news editor. Email her your real estate news ideas at sdevita@rismedia.com. Feet-First Into Leading a Real Estate Team by Suzanne De Vita V eronica Figueroa's career started in timeshares—a common niche in her region, but far from her ideal profession. Veronica Figueroa and The Figueroa Team "take a deep dive into everything we do."

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