RISMedia's Real Estate Magazine

JUL 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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80 July 2019 RISMedia's REAL ESTATE {Power Teams} Elevate Your Marketing by Jim Knowlton I n the ever-changing world of busi- ness marketing, it's challenging to feel like you're doing enough. This is especially true of social media marketing. What once required just a basic email newsletter now re- quires involvement on count- less social media channels, including Facebook, Insta- gram, YouTube, LinkedIn, Flickr and Pinterest. These channels sometimes leave us feeling overwhelmed, but they're the key to elevating our marketing in to- day's digital world. It's important to recognize that just like any business, each so- cial media platform has a specific use, and your voice and message should harness the strength of each accordingly. For example, Facebook is a great place to post about events and local news, whereas Instagram's Stories fea- ture (photos or short video clips arranged sequentially that users can quickly tap through) is a great way to quickly and easily highlight different properties. You can even include a link to your website or specific properties. YouTube is a great vehicle to spotlight property videos, as well as additional video content to be used on your other social media platforms. As you develop your social media presence, remember the 80/20 rule and try to keep your content 80 percent personal or special interest, and 20 percent real estate. By doing so, the au - dience has a chance to connect with you, not just the real es- tate side of you. Marketing with social media can be a daunting task—especially on multiple platforms—but these general rules will get you started: 1. Be yourself, even when it's messy. Done is better than per- fect. 2. Use video. We all hate being on camera, but show yourself. 3. Be a local expert. The more you know, the better. 4. Post good and fair replies to your base often. 5. Use pictures and polls to en - gage your audience and encour- age responses. 6. When listing or showing, take pictures and record video of in- teresting things. 7. Include local and regional sto- ries and news. 8. Limit or omit religious, political or hot-button topics. 9. Stay professional. Your social media channels are where most people will look to get a sense of who you are. Your digi- tal imprint matters. 10. Post regularly and make sure the content is relevant. 11. Use a multi-platform posting service like Hootsuite to sched- ule posts in advance. 12. Have fun! Just as time-blocking for prospect- ing, training, hiring and managing should be part of your non-nego- tiables, you should also block time for social media marketing. And be sure your posts are regular and relevant. Just sending blast emails to your database on list- ings and closings isn't enough. There's great information all over the internet, and you can even le- verage programs such as RISMe- dia's ACESocial to automate the process. If you run a team, have team members contribute to your team pages, too. Scheduling in advance is a great idea, as well, as it will be one less thing on your agenda for the day. Keeping all these things in mind can aid you in elevating your mar- keting, now and in the future. Nearly three decades of real estate experience—in- cluding 15 years of coaching with Verl Workman—has made Jim Knowlton one of the top agents in the country and one of the most popular coaches on the Workman Success Systems' team. In addition to serving as director of coaching for Workman Success Systems, Knowlton also owned and managed several real estate franchises, earned numerous awards for his performance and continues to lead a Keller Williams Mega Agent team in New Hampshire today. Contact him at Jim@WorkmanSuccessSystems.com.

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