RISMedia's Real Estate Magazine

JUL 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE July 2019 69 Here are five ways you can cook up some serious social media sizzle and build your online audience. 1. Go Outside for Photos and Videos It's warm and glorious in most parts of the country, which makes for more opportunities to go out and capture photos and videos. Show those houses with beautiful ocean or mountain views and capture the trees and flowers in full bloom. You may even want to get extra shots so that you can use them during the chillier months. Not only is it beautiful outside, but it also stays lighter later, giving you more time to capture perfect photos or record vibrant videos. 2. Showcase Community Events We've got a lot to celebrate this sum- mer, and this is the time of year when we all gather outside. In most cities around the U.S., there are plenty of festivals, fairs, parades and celebra- tions that draw crowds and show- case the fun in your local community. Taking pictures and posting about these events gives prospective buyers and sellers a sense of the summer fun within different neigh- borhoods in the area, which may be- come a deciding factor when choos- ing where to live. 3. Try Your Hand at Live Broadcasting More people are watching live streaming video on social media than ever before. In fact, according to a recent survey,* 82 percent of view- ers prefer live video to social media posts, so if you haven't tried going live on Facebook, now might be the time. Take advantage of the myriad Facebook Live tutorials available on - line and use the beautiful backdrop of summer when broadcasting live. 4. Practice Stories There are many reasons to create In- stagram Stories beyond the fact that they're all the rage right now. One of the main reasons most people use them is because they don't clutter your Instagram account…and they're only available for 24 hours. You can also show more love to others by tagging them in your sto- ries, working to grow your sphere. And again, if you're using summer scenery for your backdrop, you don't have to spend time creating the set- ting and lighting. 5. Share Great Posts Other social media users are also generating a ton of great content this time of year, so there's more to see and share. Make sure you're follow- ing influential social media accounts and sharing content that will be valu- able for your sphere. Remember, most social networks reward you for sharing, liking and commenting on other posts. RE *talkpoint.com, Jan. 9, 2018. Stats You Need to Know about Live Streaming Video in 2018. https://www.talkpoint.com/stats-you-need-to- know-about-live-streaming-video-in-2018/. Realty ONE Group real estate professionals have a comprehensive platform of branding, marketing and so- cial media assets they can use to build their business. It's one of many reasons real estate professionals are making the move to and staying with Realty ONE Group. To learn more, visit www.realtyonegroup.com. 5 Ways to Cook Up Social Summer Sizzle by the Experts at Realty ONE Group I t's finally summer, and one of the busiest times of year for real estate sales. And while getting active on social media may not be your top priority, summer is actually a great time to work on your online presence.

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