RISMedia's Real Estate Magazine

JUL 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE July 2019 65 Danny Joyner: Always Evolving, Never Complacent Having lived in Green- ville, S.C., all his life, Danny Joyner is well- versed in the area. While in high school, Joyner began his career at his father's company, starting in property management and work- ing his way up doing ap- praisals, insurance and residential sales. Even- tually, he was named president and general manager of the firm's commercial division. He became president of the C. Dan Joyner Com- pany in 2010, and led the company through the transition to Berk- shire Hathaway Home- Services C. Dan Joyner, REALTORS® three years later. This year, the firm ranked No. 167 in closed transactions in RISMedia's 2019 Power Broker Report. Characterize your market and what you're seeing in 2019. DANNY JOYNER: We're in a very strong and dynamic market. Our area contin- ues to receive national recognition on many levels for our incredible down- town and our quality of life. We're 30 minutes from the beautiful Blue Ridge Mountains. We have some of the most pristine lakes and are only about a three- hour drive from some of the most beautiful coastal areas in the world. Like many areas, though, lack of inventory was a real is- sue for our area in 2018. Today, prices continue to climb as demand far out- weighs supply. What is your growth phi- losophy for the firm? DJ: I think we'll always be in "growth mode." Attract- ing quality individuals or other companies who align with our culture and goals is very important to us. I believe that people want to join an organization that wants to grow. In to- day's world, complacency is a killer. We want to con- stantly evolve and meet the needs of not only our associates, but also our clients. What most sets your firm apart in the marketplace? DJ: One thing that sets us apart, other than the incredible tools and tech- nologies that we provide, is our extensive training and development program. We were recently awarded for having the top training program in the entire state of South Carolina, across all industries—which I'm extremely proud of. I know that when our associates are working in our market- place, they're trained and knowledgeable in every facet of our industry. What are the biggest op- portunities for increasing business right now? DJ: The growth in our area is astounding. Corpora- tions are moving into the Upstate area in record numbers, and they're bringing personnel and families with them. In turn, our local businesses are growing and need to at- tract talent from the local market, as well as from other areas. From recent graduates to retirees, Up- state South Carolina is a sought-after home. We're delighted to serve as re- cruiting and relocation ambassadors for these drivers of our local econ- omy, while helping more and more of our neigh- bors achieve the American Dream of homeownership. How are you updating your technology and training to provide the resources agents need to succeed? DJ: We recently launched a comprehensive plat- form aimed at making our agents even more effec- tive. We want our agents to do what they do best, which is maintain strong relation- ships with their clients and contacts, be ready when a client has a real estate need and provide the very best experience. The best way to do that is to give them tools that make the once time-consuming tasks more manageable. Our new platform provides a better experience for clients, as well, with enhanced home- search capabilities, auto- mated digital ads for list- ings and in-depth market insights. How are you preparing your salesforce to meet the expectations of to- day's consumer? DJ: It's about being a trusted advisor, and that starts with relationships. Our agents are commit- ted to understanding the unique goals and aspira- tions of their clients. Ev- eryone is different, and we coach our agents to recog- nize and appreciate that. In addition, many first- time homebuyers need more guidance and clarity throughout the process. Our agents are equipped with tools to help answer the what-ifs and how-tos. VITALS: Berkshire Hathaway HomeServices C. Dan Joyner, REALTORS ® Years in business: 55 Size: 10 oƒces, 430 agents Region served: Upstate South Carolina 2018 sales volume: $1,066,012,426 2018 transactions: 4,432 www.cdanjoyner.com

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