RISMedia's Real Estate Magazine

JUL 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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{Power Broker Perspectives} 64 July 2019 RISMedia's REAL ESTATE by Keith Loria Jennifer Shemwell: Honing in on Winning Markets Over the next two decades, San Antonio is expected to see an influx of more than 1 million people to the city, and Jennifer Shem- well, president of Phyl- lis Browning Company (PBC)—ranked No. 412 in sales volume in RISMedia's 2019 Power Broker Report— is ready to help them find homes. Following in the footsteps of her mother, Phyllis Brown- ing, Shemwell has been a leader in the San Antonio real estate market for more than 25 years where she's had a hand in hun- dreds of transactions and spent copious time mentoring agents to be their very best. What makes your firm stand out in the market- place? JENNIFER SHEMWELL: Our commitment to excellence and staying on the cutting edge really sets us apart. We also have a very strong culture for helping others, starting with the way we treat each other. Follow- ing in the footsteps of my mother, I've dedicated my career to establishing the PBC brand as one of pro- fessionalism, elegance and respect. What are the firm's growth plans for the year ahead? JS: We're actively recruiting top agents. We've moved into four new offices within the last few years and are expanding into Boerne and New Braunfels, Texas, both of which are growing quite rapidly. Our New Braunfels agents are passionate about growing our market- share within the waterfront market found in the sur- rounding areas, and our management and market- ing team are both invested in encouraging and grow- ing that market segment, as well. Our Boerne office is focused on dominating Hill Country luxury homes, ranches and estates. With these segments identi- fied, our marketing and management teams have clear goals to hone in on throughout 2019. What are the biggest chal- lenges you're currently facing? JS: Technology changes every year, so we're con- stantly reinventing, hosting training seminars and men- toring agents regarding our new cloud-based transac- tion technology. We're also developing a well-rounded sphere of influence and pro- viding our REALTORS® with access to science-based Ninja training techniques. What are some of the biggest opportunities for increasing business in 2019? JS: We're excited to ex- pand our land and ranch segment, as well as our commercial brand. We're thrilled to continue emerg- ing into both of these vi- brant sectors of realty, building up both teams with leaders who have years of experience within their re- spective fields. Addition- ally, agents are focused on reaching buyers and sell- ers of waterfront property in the areas surrounding our New Braunfels office. How are you attracting new agents to your firm and re- taining top producers? JS: We think of our agents as clients and offer them concierge-level service. New agents continually share that they were led to our company based on the strength of our brand. With our tagline in mind—"The Very Best"—a credo of our brand is, "Premier Proper- ties, Singular Service and Exceptional Agents." We seek to weave that motto into all of our new agent recruiting materials. What do you look for in someone new coming into the company? JS: We look for people who are self-starters and highly motivated, who understand and appreciate our culture and brand. We're constant- ly seeking individuals with experience, high levels of competency and an un- derstanding of customer service. How are you preparing your salesforce to meet the ex- pectations of today's mil- lennial consumers? JS: To start, I've built up a superb marketing team and cherry-picked manage- ment focused on digital trends, reaching millenni- als and the future of real estate. With a strong em- phasis on social media and Google ads, the team is more focused than ever on growing the PBC con- sumer base and increasing brand awareness online. We also understand that for a majority of millenni- als, social media is their go-to customer service re- source. VITALS: Phyllis Browning Company Years in business: 30 Size: 4 o•ces, 223 agents, 28 sta- members Regions served: San Antonio, New Braunfels, Boerne, Port Aransas, South Texas 2018 sales volume: $740 million 2018 transactions: 1,528 www.phyllisbrowning.com

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