RISMedia's Real Estate Magazine

JUL 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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44 July 2019 RISMedia's REAL ESTATE {Strategies} Delivering the Experience Clients Demand ELITEAGENT BY ZIPLOGIX TM SETS REAL ESTATE PROFESSIONALS UP FOR NEXT-LEVEL SUCCESS by Paige Tepping A s consumers continue to demand more from their real estate agent, providing a world-class experience that will stick with the client for years to come is more criti- cal than ever before. But how can real estate professionals set themselves up for next-level success? For Mercy De Jesus, a REALTOR® with eXp Realty, the answer lies in EliteAgent by zipLogix TM —a new premium transaction management technology suite. Launching earlier this year, EliteAgent by zipLogix TM is a curation of all the best new and existing zipLogix technol- ogy and priority services that support top-producing real estate professionals. A huge proponent of zipLogix since she got her real estate license in 2013, De Jesus purchased the technol- ogy suite soon after it became available. "The reason I chose to purchase EliteAgent is because it had a bundle of things I was already interested in us- ing, including zipForm Record-Connect TM and ListFlash®, " says De Jesus, "making it an affordable way to purchase what I was looking for." While zipForm Record-Connect TM empowers agents to increase their speed to sale, ListFlash® is a boon when it comes to instantly broadcasting just-signed listings. But it doesn't end there. In fact, the elite technology suite also allows agents to keep their clients' data se- cure with CyberSafe, stay connected anywhere business calls with zipForm® Mobile, and further boosts produc- tivity by adding a zipForm® seat license for a transac- tion coordinator or assistant with zipForm®Transaction Coordinator—a tool that De Jesus is looking forward to taking advantage of as she continues to become more comfortable with the product. Upping the ante even further, EliteAgent by zipLogix TM complements De Jesus' personality, as well as the way she prefers to conduct business. "The fact that EliteAgent is paperless means every- thing to me," says De Jesus, who prefers to do every- thing electronically, saving valuable time in today's fast- paced environment. "I'd rather do everything online than have to print docu- ments because it makes the entire process easier to organize—and keeps things moving quickly," explains De Jesus. "While there are still folks in El Paso who need that one-on-one, in-person meeting, we're seeing less of those as time goes on." EliteAgent is now owned by Lone Wolf Technologies, who acquired zipLogix TM in April 2019. The company will lean on its combined resources and industry experience to increase the value EliteAgent provides REALTORS® like De Jesus, and enhance the transaction experience they're able to provide to their clients in the future. Looking ahead, De Jesus has no doubt that EliteAgent by zipLogix TM will continue to help her stand out in the crowded El Paso marketplace. For more information, please visit https://ziplogix.com. Unlocking Potential With APIs WHY NOW IS THE RIGHT TIME TO MAKE THE SWITCH TO BRIDGE API by Keith Loria T he National Association of REALTORS® (NAR) launched the Real Estate Transaction Standard (RETS) in 1999 as a tool to transfer MLS data, and while it remains widely in use, Zillow Group's Bridge Interactive includes all the func- tionality of the RETS in its application programming interface (API)—and many are finding the value of switching over. In its simplest form, API is a messenger that allows ap- plications to communicate with one another. It's not a database, but rather, an access point to a database. "APIs are today's way of accessing data via an ap- plication," says Richard Renton, CEO of Triad Multiple Listing Service, Inc., a regional MLS serving more than 5,000 REALTOR® participants and subscribers over a

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