RISMedia's Real Estate Magazine

JUL 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE July 2019 43 While each agent takes a differ- ent approach, their methods for achievement are incomplete. The two must combine to create this formula for reaching goals: Action + Evaluation = Success. Think about it. If you act, but don't evaluate, you continue to do the same thing without evidence of re- sults. If you evaluate a past attempt, but never apply what you learned, you remain stagnant. To achieve a goal, you need both action and evalu- ation. This is especially true in the real estate industry, where the free- dom of self-employment makes it all too easy to give into distractions and veer off course. To understand this formula for suc- cess, we're going to break it down and check out how each piece is crit- ical to your bottom line when working toward a major goal. ACTION Action is the vehicle that takes you from dreaming to doing. When you fail to act, you fail to translate your dreams into goals, so they remain a distant concept with no possibil- ity of becoming reality. Writing down your goals and creating a plan of ac- tion are essential to achieving one's goals. Once this is done, you need to follow through with these plans. Log your daily actions and check in with your progress regularly using a real estate customer relationship man- agement (CRM) system. The action component also requires you to con- stantly engage in activities that take you closer to your goal. You might at- tend a motivational real estate event in your area or listen to an inspira- tional business podcast. Everything you do should be a productive step toward your goal. But watch out. You could be do- ing all the "right" actions, but if you don't take a step back and evaluate your progress, you'll continue to do the same thing over and over without effective results. EVALUATION Evaluating your actions may not be second nature; however, it's critical to take time to review how you went about achieving your goals, espe - cially if you fell short. Ask yourself a few questions: What went well? What didn't work? How can you adjust next time? In addition to ex - amining your process, look at the construction of your goals. Was the goal too broad or unrealistic? How can you narrow it down or change it so that it becomes achievable? You'll want to use these answers to create an effective plan to achieve. Avoid getting so hung up on the de- tails that you never actually act. If you evaluate and reflect, but never take action, your growth will stag- nate. It can be intimidating to get moving on your goals at first, but the end result is always worth it. SUCCESS Once you know how to act and evalu- ate, you're ready to attain success. When it comes to success, the defi- nition is different for everyone, as some are looking to double their commission, while others are fo- cused on expanding their database. Wherever your journey takes you, make sure you take the necessary steps and then reflect on your prog- ress and track it along the way. To stay diligent in this process, it's essential to actively seek out resources that will help. Motiva- tional real estate events are great spaces for goal-setting and ac- countability. Buffini & Company GameChangers gives you an entire day of workshopping to fine-tune your goals and make them reality. Check out buffiniandcompany.com/ gamechangers to see where this event is headed next. RE Achieve Your Goals With This Success Formula by Buffini & Company L et's say you've got two colleagues, both aiming to double their commission. One colleague takes a very hands-on approach that includes—but isn't limited to—meeting with clients, calling old connections and sending notes, but never takes the time to check and see if it's working. The other colleague has created a detailed plan for achievement, but takes no action.

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