RISMedia's Real Estate Magazine

JUL 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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28 July 2019 RISMedia's REAL ESTATE "[HomeServices is] the right partner to maintain the legacy, culture and integrity of our company." - CHRISTY BUDNICK CEO, Berkshire Hathaway HomeServices Florida Network Realty "Relationships are everything to us," says Peltier. "Owners of compa- nies may be looking for an exit strat- egy, but they're not looking to throw in the towel on their legacy and the people in the company. They take a lifetime to build something valuable and important to the community, and they want to protect that." The acquisition of Mid-Atlantic re- gional giant Long & Foster in 2017 is a perfect example. A privately owned and independent company for 50 years, Long & Foster becom- ing part of HomeServices was a key part of the firm's transition plan, ex- plains CEO Jeff Detwiler. "For 50 years, Wes (Foster) talked about the value of our independence and the local aspects of real estate," explains Detwiler. "If we had compro- mised that perspective, employees and sales associates wouldn't have had confidence in what we were do- ing. The move allowed us to preserve our agent-first and customer-focused business model." The depth and breadth of Home- Services of America was another sig- nificant draw. "By joining HomeSer- vices, we became part of a national entity that is able to deliver solutions predicated on a national platform," says Detwiler. "HomeServices has unmatched financial stability and a reputation that is second to none—a reputation that is all about success and integrity." The reputation and prowess of Berkshire Hathaway was also a draw for Christy Budnick, president and CEO of Berkshire Hathaway Home - Services Florida Network Realty. "Our founder and chairman, Linda Sherrer, and I chose to affiliate with HomeServices in 2016," she recalls. "One of our first memories of being introduced to our new brand was a quote by Warren Buffett: 'Berkshire Hathaway wants to be in businesses that are enduring. Real estate broker- ages will be around 100 years from now and HomeServices of America will be around 100 years from now.' From that point forward, each inter- action we had with HomeServices reinforced that we were philosophi- cally aligned and that they were the right partner to maintain the legacy, culture and integrity of our company." While local operators appreciate the autonomy to conduct business as needed for their respective mar- kets, they also enjoy accessibility to a national network and to the Home- Services leadership team. "The HomeServices leadership team has a deep understanding of the real estate industry," says Bud- nick. "The brain trust that exists across the HomeServices compa- nies is unequaled; we have the best operators in the country, and the HomeServices of America leader- ship team challenges each of us to learn from one another." "Ron recognizes and appreci- ates that all real estate is locally driven," says Blefari. "Therefore, leaders should support our broker- ages through the execution of best practices, the establishment of ap- propriately measured accountability systems, and to bring greater scale and efficiency surrounding innova- tion and technology. "And, we remain dedicated to en- suring that our companies live up to our brand promise—that we not only provide stellar service, but also deliv- er a wide spectrum of core services and cross-company affiliated relation- ships that satisfy consumers' desire for trusted and convenient real es- tate transactions," Blefari says. Technology Built for Relationships When it comes to technology, the fo- cus at HomeServices is on ensuring that agents are equipped to support buyers and sellers through every phase of the real estate lifecycle. "We will continue to be fast, fluid and flexible in a way that is good for consumers and the agent com- "HomeServices has unmatched financial stability and a reputation that is second to none." - JEFF DETWILER CEO, Long & Foster (continued on page 30)

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