RISMedia's Real Estate Magazine

JUL 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE July 2019 27 While you could attribute several factors to the firm's place at the top of the leaderboard—the advantages of being a national network with local leadership; a seasoned and accessible executive team; technology and core services that help agents serve consumers for life—one reason trumps all others: HomeServices of America's steadfast commitment to putting people first. The HomeServices Mission: Still Going Strong According to HomeServices Execu - tive Chairman Ron Peltier, the com- pany's success has and will continue to hinge upon staying true to the vi- sion the company was founded upon in 1998: serving the consumer. "Being No. 1 is an exciting achieve- ment," explains Peltier, "and it's the result of a lot of diligent work by a lot of people who are committed to helping the consumer navigate the biggest financial and emotional deci- sion of their life. We want to create the best, most positive consumer experience. That's our mission, and we try to execute on that every day." According to HomeServices Se- nior Vice President and Chief Ad- ministrative Officer Dana Strandmo, this relationship-centric mission has been the real difference-maker for the company. "Ever since we began in 1998, we've not strayed from that course. Relationships have to be first—with the consumer, with the agent and with the broker. I think that's carried us to the No. 1 spot— sustaining that people-first strategy." Peltier also stresses that success has come through a focus on being the best, not the biggest. "We have a lot of people who are passionate about being the best," says Peltier. "We are fortunate to oc - cupy the No. 1 space, but I think I speak for everyone when I say that our goal was never to be the biggest, if we're not the best. I would trade being the biggest for being the best any day." Exemplifying Leadership at All Levels HomeServices of America's track record of steady growth, financial strength and operational excellence merges with parent company Berk - shire Hathaway's pillars of trust, integrity, stability and longevity to create an exemplary model of lead- ership in today's often-fractured real estate landscape. This past year, HomeServices expanded its executive leadership team with the promotion of Gino Blefari to CEO. Blefari also serves as chairman of HSF Affiliates, which operates Berkshire Hathaway Home- Services and Real Living Real Es- tate, while Peltier steps into the role of executive chairman of HomeSer- vices, emphasizing that he has no intention of retiring. The move, Peltier explains, is about building an even stronger com- pany. "We have grown significantly in many ways since HomeServices started 21 years ago, which requires a lot of engaged leadership. Gino is a leader with proven skills and a long track record of success. This reflects our commitment to continue to grow and innovate." Meanwhile, Blefari describes the opportunity as an "immense privi - lege and challenge." "Throughout my career, I have consistently believed that challeng- es bring out the best in all of us," he explains. "I now get to work along- side Ron to impact the future of our HomeServices of America-owned brokerages. And, as chairman of HSF Affiliates, I get to continue sup- porting and collaborating with col- leagues there and the network pro- fessionals across the country and around the world." That begins with Chris Stuart, whom Blefari promoted to CEO over- seeing all operations pertaining to Berkshire Hathaway HomeServices, Real Living Real Estate, the new Berkshire Hathaway Commercial Real Estate and the Real Living Real Estate brands, and Allan Dalton, CEO of Real Living Real Estate. "The enor- mity of this combined constellation of companies and their ever-growing success in both America and globally challenges every bit of my business and real estate experience...which, quite candidly, is most exciting for me," Blefari adds. HomeServices of America's re- lationship-focused leadership and culture is the key ingredient to the company's highly successful model of acquiring firms with a strong local leadership, as well. O n the heels of commemorating its 20 th anniversary in 2018, HomeServices of America has a new milestone to celebrate this year: taking the No. 1 spot in U.S. residential transactions. "Relationships have to be first—with the consumer, with the agent and with the broker." - DANA STRANDMO Senior Vice President and Chief Administrative Officer, HomeServices of America "Our goal was never to be the biggest, if we're not the best." - RON PELTIER Executive Chairman, HomeServices of America

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