RISMedia's Real Estate Magazine

JUL 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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Pipe's technology is yet another benefit that can't be overlooked. "As one of the first enterprise clients here in the U.S., I've always felt that the entire team at ActivePipe was just as invested in the success of the launch as we were," says Burnett, which goes a long way toward ensur - ing a process that's both straightforward and seamless for everyone involved. "ActivePipe solves the problems we're looking to solve, which will ultimately foster the generation of more leads and traffic to our site," adds Burnett, a benefit that cus - tomers are already privy to. "We've conducted some ROI studies with our custom- ers, and while it depends on the product they're using, our customers have seen upwards of a 30X return," says Feller. "In addition, we drive tons of traffic to their sites, tee up listing appointments for them and pinpoint when prospective clients will require a listing appointment—all through the engaging customer journey we've built." Precisely focused on bringing a unique and valuable product to the real estate industry, ActivePipe is cutting through the noise in a crowded technology environment. "In a world where too many agents have generic email content, ActivePipe is transforming how we communicate in a dynamic fashion through email, which I refer to as Email Marketing 3.0—an era built on machine learning and artificial intelligence," says Travis Saxton, SVP, Tech - nology Consulting at T3 Sixty, LLC. A technology consultant in digital strategies for nearly 15 years and 10 years in the real estate industry, Saxton notes that it's a passion of his to work with brokerages and technology companies in order to solve challenges and optimize efficiencies. "In the end, a system is only powerful if it's adopted, and ActivePipe has a super simple user interface to ease this learning curve," says Saxton. "Agents are busy professionals, and due to the amount of noise in the online lead game, their gold is in their sphere," he adds. "While there will always be a place for leads, something has to give, and a company like Ac - tivePipe makes you smarter when engaging your sphere (and leads, for that matter)," concludes Saxton. The beauty of ActivePipe? According to Saxton, it's in the ability to customize the technology to your specific business so that you can deliver a unique experience for each and every consumer, every single time. RE For more information, please visit https://activepipe.com. HELP YOUR AGENTS BUILD THEIR BUSINESSES WITH THE ONLINE www.store.realtor GET 20% OFF to receive 20% off your next purchase! USE DISCOUNT CODE SHOPRIS From sales and marketing to legal resources, research and more, the REALTOR ® STORE has you and your agents covered! NAR National Association of REALTORS®

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