RISMedia's Real Estate Magazine

JUN 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE June 2019 55 Opening the Door to Homeownership QUICKEN LOANS® INITIATIVE PROMOTES INCREASED HISPANIC HOMEOWNERSHIP by Jameson Doris L uis Padilla, broker/owner of RE/MAX Oceanside Realty in Miami, has been in the real estate industry for 32 years. Starting in finance, he operated a mortgage company for 18 years before he was forced to shut down during the hous- ing crisis. Shortly after, opportunity struck, and he and his wife purchased RE/MAX Oceanside Realty. In addition to his daily involvement in the brokerage, Pa- dilla is a Tom Ferry business coach, and he also sits on the National Board of Directors for the National Associa - tion of Hispanic Real Estate Professionals (NAHREP). It was through his affiliation with NAHREP that he learned about the Quicken Loans initiative to increase Hispanic homeownership, and as a Latino, Padilla says he felt compelled to assist in that mission. Five years later, Padilla is on a first-name basis with several Quicken Loans representatives, including Agent Relationship Manager Rachel Rye, Real Estate Network Consultant Maria Lodato and Marketing Program Lead Jordan Joseph. He is also eager to share his stories about the company's exemplary customer service. "I speak to Rachel twice a week to recap the loans we have in the pipeline, or whenever we need her help pushing a loan through," says Padilla. "She's always there for us and has never let us down." By now, Padilla has worked with so many of the company's bankers that he admits it would be im - possible for him to name them all and not leave one out. But, of the many things that separate Quicken Loans from other lenders, Padilla says it's the intui - tive technology and welcoming company culture that stand out the most. Padilla experienced both firsthand while visiting the company's headquarters in Detroit. From the effortless loan process of Rocket Mortgage® by Quicken Loans—a completely digital experience that helps clients buy or refinance a home—to the way they care about their clients and business re - lationships on a personal level, Padilla can't say enough about the level of customer service that has made Quicken Loans the winningest lender in J.D. Power Award history. "The bankers always provide their cellphone num - bers, and make themselves available after hours or on the weekend," adds Padilla. Culture is important to Padilla—not only in his busi - ness partnerships, but in the way he runs his own broker- age, as well. In fact, his ability to connect with clients on a cultural level has been his greatest asset. "I understand that Latinos need to connect on an emo - tional level before they do business," says Padilla, who encourages anyone looking to jump into real estate to join a brokerage that speaks to them. While it's important to have a mentor you can shadow when you're new to the business, Padilla notes that it's even more imperative to find the kind of brokerage you would want to own yourself. Additionally, surrounding yourself with like-minded peo - ple is also essential early on in your career, which is why Padilla decided to join NAHREP. "[NAHREP] has provided so many connections and has opened so many doors for me that may otherwise not ex - ist," says Padilla. "I started working with Quicken Loans because of my affiliation with the organization." Being a part of NAHREP has given him insight into the Hispanic real estate market. It connected him with Quicken Loans, and continues to help him and other Hispanic real estate professionals stay ahead of the curve. RE For more information, please visit www.RealEstate.QuickenLoans.com or call (866) 718-9842.

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