RISMedia's Real Estate Magazine

JUN 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1119997

Contents of this Issue


Page 47 of 118

RISMedia's REAL ESTATE June 2019 43 We've seen a generation of real es- tate professionals give up their web domination to national home search portals. But agents, teams and bro - kerages who have stayed committed to mastering their corner of the web are dominating at a hyper-local level. Ultimately, name recognition is what will future-proof your real es - tate business. Whether your focus is luxury marketing, lifestyle market - ing or another niche, your real estate brand matters. YOUR BRAND NEEDS ADVOCATES Branding isn't a one-way street. A brand is only as strong as its advocates. Word-of-mouth referrals have al - ways been important in real estate, but with customers constantly con - nected through social media, there are more opportunities for advocates to influence the purchasing habits of potential customers. You have to harness the enthusi - asm and influence of your advocates, clients and strategic partners. You have to guide and reward your brand's biggest and most influential fans. INTRODUCING REW PARTNERS At Real Estate Webmasters (REW), our business is much like yours: built on repeat business, referrals and word-of-mouth marketing. Our clients—and partners like Gary Ash - ton, Justin Havre and Fredrik Eklund, to name a few—have helped build what REW is today. At Real Estate Webmasters, we've come to fully realize the power of this influence. It was a natural idea to build on the now buzzworthy "net - work effect" of our community. After all, REW had its origins in fo - rums, and was the front line of edu- cation and shared knowledge around real estate SEO, lead generation, dig - ital marketing, great web design and staying ahead of the curve. Now, we're formalizing that ad - vocacy through the REW Partners program. Our Mission REW Partners is about bringing to - gether a network of industry rock- stars to help bring out the best edu- cation, tools and products to help others reach the top 1 percent in the industry. This year-round program is dedi - cated to giving back to the individ- ual agent making big moves as a rising star, to the broker or team leader growing a team or branch - ing out independently, or to the large brokerage dedicated to their agent core. REW Partner Benefits REW Partners earn generous referral fees for every new client they bring to Real Estate Webmasters. But this is much more than a re - ferral program. REW Partners will shape the future of real estate tech - nology through innovative think tank sessions and thought leadership op - portunities on REW's blog and social channels. Partners will also participate in first-class networking opportunities at REW Summit and other marquee industry conferences. Are You a Fit? If you understand the value of on - line branding and content marketing, have a strong network, are a true in - dustry trendsetter, and are known to have a good time while you're at it, consider this your call to arms. RE Check out realestatewebmasters.com/partners for all the details. Laura Monroe is head of Industry and Partners, Real Estate Web- masters. For more information, please visit www.realestateweb- masters.com. Why Brand Advocacy Matters: Introducing REW Partners by Laura Monroe W hile brokerages are fighting for marketshare and vetting an ever-growing flood of new tools and business models, it's vitally important for the individual agent or team to focus on the content they own and will always own: their online brand. AT A GLANCE: • Largest custom front-end development and marketing firm in the real estate industry • Staff in Vancouver, Nanaimo, Montreal, Denver and Sacramento • Approaching 150 in-house developers and support staff • 75,000 paid users by year's end • $150 million in aggregate annual revenue • Elevator Pitch: At Real Estate Webmasters, your only limitations are your budget and your imagination. We can build anything. Real Estate Webmasters' Laura Monroe and Tim Collins with REW Partners Tiffany Kjellander and Laurie Weston Davis

Articles in this issue

Links on this page

Archives of this issue

view archives of RISMedia's Real Estate Magazine - JUN 2019