RISMedia's Real Estate Magazine

JUN 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1119997

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Page 44 of 118

40 June 2019 RISMedia's REAL ESTATE W hen a New Jersey-based real estate executive's teenage son went missing last year, a frantic and widespread search was ignited both on the ground and online in order to retrieve any shred of information that might lead to the boy's whereabouts. Thanks to the efforts of law enforcement and countless members of the community, combined with the rapid-fire reach of social media, this particular story had a hap - py ending, as the missing child returned safely to his home. But in the midst of this trauma, an important idea emerged: What if the more than one million members of the National Association of REALTORS® (NAR) could be mobilized in the face of such a threat? "With 1.3 million members on the ground, we thought, why don't we do something to mobilize people when we have an active situation?" recalls NAR CEO Bob Gold - berg. "Why don't we use all our eyeballs to possibly prevent a tragedy?" And with that seed, the idea for the REALTOR® Safety Network was planted, with the program officially launch - ing this past March. A longtime advocate and supporter of safety, NAR has always provided copious training pro - grams, tools, apps and other resources for its members. However, the approach with the Network is different—this time, the members themselves are the conduits of safety. Through the REALTOR® Safety Network, NAR will deploy REALTOR® Safety Alerts via social media to all members whenever a physical or cyberthreat to REALTORS® war - rants national attention. Members will report threats by completing a brief form on the REALTOR® Safety Network website; dedicated staff will review the threat in order to determine its veracity. Threats that would warrant a national safety alert include: • A REALTOR® or the immediate family member of a REALTOR® goes missing. • The NAR association name or the names of its pro - grams are being used fraudulently to attempt to col- lect money or information from REALTORS® or others. Safety in Numbers The REALTOR ® Safety Network Mobilizes 1. 3 Million Members in the Face of Danger by Maria Patterson

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