RISMedia's Real Estate Magazine

JUN 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE June 2019 31 head," says Clear. "By the time we complete it, it can, and usually does, look totally different from our original concept." That happened when the Laguna Niguel, Calif., office lease came up, prompting a move to a new space. Plans for the new Realty ONE Group "Hub"—named as such to avoid any implication of an ivory-tower head - quarters office—changed repeat- edly as the team burst with new, fun ideas meant to give the staff a reason to want to come to work. The Hub has a front entrance made entirely of glass—giving the illusion of not having a front door—and the brand's signature black and gold cover are splashed all over the walls with vivid canvas portraits of Realty ONE Group's love and laughter. A turf and gold ball soccer wall, ship - ping container conference room, zen garden and coffee barista are alone worth going in for a tour, and, of course, everyone is welcome. "The passion Kuba has for every - thing he does is so infectious that it fuels us all to dream and imagine and go big—really big," says Chief Brand Officer David King, who led the marketing and branding efforts for an expansive U.S. mortgage company before joining Realty ONE Group in 2017. "Every space in the new Hub was an opportunity for us to add meaning to our environ - ment—to give our team something to think about or to be inspired by or to simply enjoy." Another preview of the difference will come when Realty ONE Group launches its new website later this year, promising to look nothing like any other real estate website. "The key is to not just create something to be different," says King. "We do it to elevate the expe - rience, give people something to be excited about and hope that it leads them to their own inspiration. At the end of the day, we do it for people." ONE CARES Jewgieniew's passion transfers to whatever he fixes his gaze on, in - cluding the disadvantaged and un- derprivileged, which led the team to establish ONE Cares in 2014, the official 501(c)3 arm for Realty ONE Group. It was a real way to solidify the company's commitment to giving back to its family of agents and to others in need. For years, the company and its real estate professionals have raised money, donated, hosted char - ity events, volunteered and worked together to make an impact on a vari - ety of organizations. And ONE Cares There's a bright and exciting future ahead for the next several generations. The energy is palpable at Basecamp, a leadership retreat.

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