RISMedia's Real Estate Magazine

JUN 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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112 June 2019 RISMedia's REAL ESTATE {re: Real Estate} Did you know that more consumers found their agent online at realtor.com® than on any other national real estate site, according to NAR's 2017 Profile of Home Buyers and Sellers? Clearly, having a strong pres - ence on realtor.com® is key to being discovered. Here's how realtor.com® impacts business for these successful brokers: Marketing That Hits the Mark Toby Lim of Treasury Homes in Vienna, Va., credits realtor.com® marketing for bringing in clients and playing a big part in putting him on track to double his team's production. "Marketing with realtor.com® gives you extra credibility that separates you from others. Sometimes customers find me through the app where we're visible through Local Expert SM , or they search for a local REALTOR® and find our reviews. I just got a $2 million cash buyer from realtor.com® and recently got a call from a home seller who read our reviews and reached out. We helped them sell and then purchase a new home, providing the full five-star experience. And just increasing my ad spend exponen - tially increases incoming leads. Some are ready to buy; others will take months or years. It's a snowball effect, so once you understand how lead generation works with branding and advertising, you can take full advantage." Paying Attention to Profiles For Nick Libert of EXIT Strategy Realty in Chicago, the importance of complete and active profiles on realtor.com® is stressed from day one. Agents learn what their profile should look like during orientation. "You might be the most amazing agent ever, but if a consumer sees your profile and it appears you do no business, you've lost them. We want our agents to look as good on the internet as they do in real life." Keeping Agents Front and Center Dani Blain of the Dani Blain Real Estate Team in Tu - lare, Calif., is excited to use Local Expert SM and the opportunity for target marketing. "You're featured on realtor.com®, and when a client goes to Facebook or another social site, it follows them, keeping you 'in their face.' I highly recommend it and know it will ben - efit our team." A Winning Profile Wins Sellers Jenny Wemert of Wemert Group Realty in Orlando, Fla., was pleasantly surprised when seller leads started coming in. "We always relied on realtor.com® for buyer leads and thought seller leads were elusive, but suddenly, sellers were calling and asking to be listed. We realized it was coming from our profiles and reviews, so we went full steam ahead on testimo - nials and now have hundreds from clients telling our story for us. Where buyers come to us for inventory, sellers are researching who the market expert is, and thanks to realtor.com®, our data and sales are trans - parent now—a huge game changer for us." Keeping Customers Onboard In its 2018 Profile of Homebuyers and Sellers, NAR asked consumers "What made you stay with the agent?" The top answers were that the agent: • appeared to be looking after my interests • followed up with properties that came available • seemed to be a market expert The lesson? Online marketing and robust profiles will get you the lead, but it's your team's expertise and personalized service that builds customer loyalty. Learn how to get the most value from your online marketing and stay up-to-date on news, tools and events at industry.realtor.com/latest-news. RE I t's no secret that today's consumers rely heavily on the internet and online reviews to shop for every - thing from housewares to homes. So, how can you ensure that potential customers not only find you, but see how great your team is? You can capture custom - ers with spot-on marketing and keep them with stellar service. Generating Leads and Landing Customers Online "Marketing with realtor.com® gives you extra credibility that separates you from others." - TOBY LIM Treasury Homes

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