RISMedia's Real Estate Magazine

MAY 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE May 2019 3 May 2019/Vol. 35, No. 5 • www.rismedia.com {Contents} HIGHLIGHTS 26 Future Forward With Innovation, Steadfast Loyalty to the Past Here, learn how GARDNER REALTORS ® is advancing the firm into the future by putting relationships first. 44 Network, Advocate, Learn, Grow Advance our industry and influence policy at this month's REALTORS ® Legislative Meetings & Trade Expo in Washington, D.C. 46 Outshining the Competition This month, we sit down with the most productive Zillow Premier Agent for Broker e-Teams who recently won the nationwide Excellence Award. HEADLINERS 13 Policy Matters: 2019 REALTOR ® Federal Advocacy Efforts 14 NAR Power Broker Roundtable: 'That's Who We R': The NAR Campaign to Define and Elevate REALTOR ® Status 20 Executive Appointments 25 REBAC Report: Industry Excellence Has 'Arrived' ON THE COVER 28 Always Elevate How the CENTURY 21® Brand Delivers Extraordinary Experiences Last year at this time, Century 21 Real Estate unveiled a reinvention of its brand to completely overhaul one of the world's most recognizable icons. Since that time, the CENTURY 21 ® brand continued its transformation strategy by diving head- first into today's experience economy behind a new mission: to defy mediocrity and deliver extraordinary experiences. This paradigm shift, putting a focus on the emotional and experiential aspects behind consumer pain points and personalized journeys, is helping the brand to elevate everything it does to support its affiliated agents, brokers and consumers, and quickly leave behind the "sea of sameness" in an industry that historically fixates entirely on the transactional elements alone. In this month's cover story, President and CEO Michael Miedler unpacks the brand's mission, providing a meaningful picture of where the CENTURY 21 brand plans to grow in 2019 and beyond. 26 46

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