RISMedia's Real Estate Magazine

MAY 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1109029

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58 May 2019 RISMedia's REAL ESTATE along the way, including a licensing school. With thousands of students, it provides a recruitment pool for the firm's offices and teams, while offering symbiotic mentorship op- portunities for new and veteran agents. What do you love most about the industry? DARYL OWEN: From the investment side, I love hav- ing the ability to grow tre- mendous wealth through the principle of leverage. From the brokerage side, I love the ability to truly build any life you want. No matter what it is, anything can be achieved by starting in real estate sales. The industry is a vehicle, one that can be used to build almost anything, and one that com- pensates you for the effort and work you put in. I love the idea of having the op- portunity to grow, and I'm comfortable being in an en- vironment that's either sink or swim, because I know that we can all succeed if we keep moving forward. How did your market fare in 2018? What factors contributed to this? DO: Our local market was down roughly 8 percent in year-over-year sales, and I would contribute that to fluctuating interest rates, affordability and limited inventory. What sort of growth plans do you have in 2019? Is it important for success? DO: Absolutely. If we're not growing, we're dying. We're currently focused on new office acquisition opportunities and growing our office and agent count while continually tweaking and improving on our cli- ent experience and agent value proposition. Our re- cruitment machine already generates 25 to 30 hires a month as-is, and we're al- ways looking for new ways to bring even more value to our associates. What sets your firm apart in the marketplace? DO: We have an incredible family-oriented culture, one that prioritizes values and has organically evolved into an absolutely fabu- lous team. I still call every person in our company on their birthday, and it's one of the highlights of my day. I love connecting with our people and reminding them how valued they are, and how much we appreci- ate them. We would not be where we are today without the collective contributions of our staff, agents, leader- ship and clients. What do agents enjoy about the firm? DO: In addition to our cul- ture, we also invest heavily in our support and training/ agent development. I be- lieve that every agent is a business, and not just a solo practitioner. Our focus is on teaching agents how to run real businesses, which is why I refer to us as entrepreneur-centric. Our technology offering evolves every year, and we're usu- ally launching up to two new flagship tools annually. This year, we're launching two automated digital marketing tools that will help agents brand themselves and gen- erate more leads with much less effort. What are the biggest frus- trations you're currently facing? DO: The recruitment land- scape has shifted from value to price, which deteri- orates the professionalism of our industry. We're happy to hold firm on our com- pensation model, which is equitable and attractive relative to our market, but it's disheartening to lose an agent you care about be- cause of fees. I've learned that no matter what you do, or what you offer, you can't save them all, and I've got- ten better at not taking it personally. How do you ensure that the client feels important? DO: We recently launched a few initiatives exclusively focused on elevating the client's experience. This isn't just about offering the right technology—or a new, shiny object—but wowing the client in a way that they can't imagine using any- one but my agent again. This will lead to more re- ferrals and a better overall experience when buying or selling, and includes strategic touch points and value items provided be- fore, during and after the close of escrow. We're also prioritizing the educational process of the transaction for the client so that they know what to expect, and when. RE VITALS: Nationwide Real Estate Executives Years in business: 8 Size: 8 offices, 603 agents Regions served: Orange County, Los Angeles County and minimal service to Riverside and San Bernardino Counties 2018 sales volume: $724,389,065 2018 transactions: 1,266 www.nreliving.com "I love connecting with our people and reminding them how valued they are, and how much we appreciate them." - DARYL OWEN Founder, Nationwide Real Estate Executives

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