RISMedia's Real Estate Magazine

MAY 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1109029

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Page 55 of 118

RISMedia's REAL ESTATE May 2019 51 years, providing appraisals for them with a quick turn- around to make sure we get loans closed in a timely manner," says Kelly Lauderbaugh, CEO of Metropolitan Real Estate Group, referring to affiliate Metro-West Ap - praisal Co., LLC. "On the residential real estate side, we've been working with them for the past seven years." The secret to their success? The client experience, with communication as the foundation. That's why they work with a lender that's on top of every transaction. "They proactively communicate through every step of the process and do a really good job of hand-holding and talking people through it," says Lauderbaugh. "They fore - shadow what's going to happen." The evidence is in their flexibility to address challeng - es as they occur, regardless of the day or time. "In today's world, everyone wants an answer now," says Metropolitan Real Estate Group Associate Broker Don Rousseau. "They need to move as quickly as pos - sible to get an answer and get things done. Urgency is much more important today than it was 20 years ago, as business moves at a much faster speed." "Having someone who is available on the weekend or in the evening is important," says Steve Lauderbaugh, COO of the brokerage. "No one likes surprises, but they happen. Clients want someone who is solutions- focused." Metropolitan Real Estate Group prides itself in the lev - el of service it provides from beginning to end, for every single client, regardless of whether they're a first-time buyer or looking for a luxury home. "Working with Quicken Loans helps us deliver on that promise," says Rousseau. "While their rates aren't al - ways the lowest, the service is so good, and they're pro- active in every process. We mirror their culture." That's the cherry on top for the folks at Metropolitan Real Estate Group. In fact, according to Steve Lauder - baugh, while you don't always know if vendor partners have the same goals in mind, with Quicken Loans, it was clear from the start. "From a cultural standpoint, we're both very much in line with doing the right thing for the client—and that speaks for itself," he says. Although small compared to brand giants, Metropoli - tan Real Estate Group hopes to make a big impact this year, closing $100 million in sales volume. That's why they work alongside a lender that can give their buyers the competitive edge. "One way Quicken Loans is helping us is through its verified ap - provals," says Rous- seau. "Most markets are highly competitive, and today's buyers need more than just a pre-qualification or pre-approval to stand out." "Verified approval gives us, and our clients, a competi - tive advantage," Kelly Lauderbaugh emphasizes. From a results perspective, however, the true test is being able to recommend their services time and time again. "It's good to have someone on the other end that you can refer with confidence," says Steve Lauderbaugh. "Our buyers know that they're in good hands and that Quicken Loans will always do the right thing." For more information, please visit www.RealEstate.QuickenLoans.com or call 866-718-9842. Gaining a Leg Up in Today's Competitive Market FLORIDA-BASED BROKER/OWNER UNLOCKS THE POWER OF REALTORS PROPERTY RESOURCE® by Keith Loria N eal Oates, Jr., broker/owner of World Renowned Real Estate, opened the Hollywood, Fla.-based business in 2014 to provide world-class home marketing ser- vices to the world's most discerning clients, serving North Miami-Dade and all of Broward County. "Specializing in single-family residential real estate, as well as international buyers and luxury homeowners, I'm always trying to find ways to compete with big fran - chises and level the playing field," says Oates. "One of the things I found to help do that is Realtors Property Resource® (RPR®) ." Having become an advocate and in-depth user of RPR in 2017, over the last couple of years, Oates has trained his team members to use RPR, implementing it across all aspects of his business. Oates can't say enough about the company's training. "RPR does a great job as far as the trainers they provide, as well as the webinars they host. The platform even lets me direct the information for the purposes I need, so I can go in and look at reports and get out of it exactly what I'm looking for." In addition, RPR allows Oates' agents to respond to inquiries from current and prospective clients in a matter of seconds, with a few clicks of a button. "Once you put in all the contact info, photos and of -

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