RISMedia's Real Estate Magazine

MAY 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1109029

Contents of this Issue


Page 51 of 118

"Our business consultant, Carrie DeBacker, has been instrumental in the success we've seen," says Lindy Har - ris, an agent with Classic Properties, and one of the nine members of the brokerage's e-Team. "Carrie sat down with us when we were struggling to learn the platform and helped us create an accountability contract." By believing in the system and learning how to grow the team correctly, Harris notes that things began to take off for the firm in terms of leads coming in and being con - verted soon after stepping back and putting productive accountability in place. The Zillow Premier Agent for Broker platform is instru - mental in connecting real estate professionals and pro- spective clients who are actively searching for a home by using Zillow, Trulia and RealEstate.com traffic to increase agent productivity and manage lead effectiveness. It's also been a boon when it comes to recruiting. "In the last two weeks alone (at press time), we've recruited four agents from other companies," says Steve Farrell, broker of record/owner of Classic Properties. "They see our presence on Zillow, and I believe that translates in their mind to us being a company that's investing in getting business for its agents. Now that we have the Excellence Award, we can utilize that and say that not only are we getting a lot of business, but we're also closing deals with it." "Online leads are a different animal altogether, and Zillow does a great job when it comes to helping new agents and newer teams come up with best practices to convert leads," continues Harris, underscoring the im - portance that training plays in setting real estate profes- sionals up for success on the Zillow Premier Agent for Broker platform. In fact, many of Zillow's broker partners have gone as far as saying that the Zillow Premier Agent for Broker Academy Trainer/Advisor Program has revolutionized the way in which their agents engage with online leads. "Our agents have benefitted greatly from the Academy Trainer/Advisor Program," says Walker. "The business practices they've implemented as a result of the training have led to them being much more comfortable estab - lishing a personal connection with an online consumer that they previously didn't know." Winners of the biannual award program are eligible for a variety of benefits including Zillow Premier Agent for Broker advertising credits, publicity, a brokerage celebra - tion event and promotional materials. The contest runs twice a year, from January through June, and July through December, and will continue under Zillow's rebrand. RE For more information, please visit https://www.zillow.com/marketing/broker-services-premier. crsdata.com Property Data With a Human Touch. The MLS Tax Suite, powered by CRS Data, features the most current and accurate property data in a simple and intuitive platform. Seamless Integration with Your MLS System Mobile-Optimization with Intuitive Navigation Accurate and Current Property Data New, Consistently Evolving Product Enhancements Industry Leading Customer Support Customization Options Meet with us during the 2019 REALTORS ® Legislative Meetings & Trade Expo at Booth #315 Let's Start a Conversation Rob Williamson 864.431.8289 rwilliamson@crsdata.com Nikki Morgan 336.965.9597 nmorgan@crsdata.com CRS Data

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