RISMedia's Real Estate Magazine

MAY 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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pack," our goal was to advise new and existing real es- tate businesses on growth strategies and support them through the process of business planning and structur - ing mergers and acquisitions. We set records by captur- ing share in emerging and diverse markets, including the largest franchise deal in the history of the CENTURY 21 brand. PT: What do you feel are the biggest opportunities for the C21 brand in the coming months and years? MM: We want to have that same affinity and loyalty with consumers that coffee shops, airlines and hotels, to name a few, have with their clients. To reach that goal, the System is transforming the relationship between the real estate consumer and real estate agent from a purely transactional approach, where an agent focuses entirely on the 180-plus steps it takes to close a deal, to an experiential one, where independent C21 sales pro - fessionals go "above and beyond" and deliver an experi- ence that the homebuyer and seller will always remem- ber and willingly share. It's these third-party testimonials and long-term relationships that will help the CENTURY 21 brand to become synonymous with delivering extraor - dinary experiences and a brand that home-buying and -selling consumers can trust when a real estate need arises. Of course, this will result in an increase in refer - rals to C21-affiliated agents and help drive their overall success. That said, we will not lose our focus on de - livering a comprehensive platform that provides the in- novation and technology to help C21 agents deliver the extraordinary, engage and connect with consumers, and close more deals. PT: Will you be making any big announcements this year, or will you take this time in 2019 to focus on incre - mental improvements? MM: We cannot afford to focus on one and not the oth - er. Our focus is on growth in the number of new franchi- A L WAY S E L E VAT I N G : I N T H E I R W O R D S … TERRY SWANSON CENTURY 21 Results, Cumming, Ga. "Our thoughts around al- ways elevating centered on delivering a positive, uplift- ing closing in the office, with every touch-point custom- ized for the homebuyer and seller, their respective agents and our company. By delivering a great closing experience, referrals are more readily abundant, and that is our ultimate goal. We found attorneys that would allow us to ensure that personalization and experience, and bring it to the clients as a 'Champagne Closing' experience and celebration capped with a champagne toast. I am incredibly passionate about the real estate business, the CENTURY 21® brand and the homebuyers and sellers we partner with. It's especially gratifying that we can create extraordinary experiences that clients expect and deserve, and then they tell others on their social media channels about the relentless sales professionals at CENTURY 21 Results. That's giving 121 percent and earning word-of-mouth marketing that works." LISA MONTEAGUDO CENTURY 21 Tri-Cities, Richland, Wash. "For us, the brand reinvention provides a clear purpose of our 'why,' and identifies the touch points where the 'moments of truth' offer the greatest oppor- tunity to establish an emotional bond. It's relevant to the customers and clients who walk through our doors or visit us online, and it helps our company offer a differentiation with homebuyers and sellers in our market areas. To test the relevancy of the new logo and redesign, we held an 'Ultimate Logo Launch Party.' The event was so successful, attendees were almost spilling out of the front doors. We brought to life the new C21 brand identity by showcasing exterior, open house and builder signage, business cards, marketing packets and a CENTURY 21 merchandising wall we called the C21SHOP®, con- sisting of the latest top-of-the-line apparel. To deliver an extraordinary experience, attendees enjoyed a glass of Chateau Ste. Michelle champagne, a MM3 photography/Camerazzi photobooth, free C21SHOP® items and a C21SHOP® swag modeling shoot and fashion show. The night was EXTRA-ordinary and a complete success." 30 May 2019 RISMedia's REAL ESTATE A global brand with offices operating in 80 countries, Miedler did his best to provide an extraordinary experience to all One21 Experience attendees, here having fun with the relentless Paula and Renee La Touche, CENTURY 21 Grenada & Grenadines Real Estate.

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