RISMedia's Real Estate Magazine

MAY 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE May 2019 29 L ast year at this time, Century 21 Real Estate unveiled a reinvention of its brand to completely overhaul one of the world's most recognizable icons. Since that time, the CENTURY 21® brand continued its transformation strategy by diving head-first into today's experience economy behind a new mission: to defy mediocrity and deliver extraordinary experiences. This paradigm shift, putting a focus on the emotional and experiential aspects behind consumer pain points and personalized journeys, is helping the brand to elevate everything it does to support its affiliated agents, brokers and consumers, and quickly leave behind the "sea of sameness" in an industry that historically fixates entirely on the transactional elements alone. Guided by a culture of innovation and empathy, and a sys- temwide drive to leverage technology and data insights, the CENTURY 21 brand's visionary and growth-oriented leaders are one step closer to solving for challenges in the form of consistently delivering extraordinary cus - tomer experiences and becoming the industry's first real estate consumer brand. With so much to unpack, and to gain a more meaning - ful picture of where the CENTURY 21 brand plans to grow in 2019 and beyond, we sat down with Michael Miedler, president and chief executive officer of Century 21 Real Estate, to get his thoughts on the mission and other rel - evant issues. PAIGE TEPPING: Mike, who better to be chief executive officer than the brand's first chief growth officer, whose results over the years have been quite remarkable. MICHAEL MIEDLER: Thank you. While we are certainly pleased with the System's progress to date, we are no - where near the finish line. A lot has changed in the last 18 months and, as a result, the organization on all levels is excited by the opportunities for future business growth. I bring to the CEO position more than 21 years with Century 21 Real Estate. During that time, I met profes - sionals from all walks of life, made new friends and learned valuable life lessons. I'm here today not by accident, but by listening to the needs of our affiliated agents and brokers, better understanding their passion and commitment to help customers, and leveraging the advice of the C21® family to get things done with speed and convenience. Growth has been, is and will forever be my mantra. As chief growth officer and franchise sales team leader, working with my team who I affectionately call, "the wolf - Traffic was relentless at the C21® Experience in Las Vegas as agents poured in to engage with the brand and its new mission and house habits. Lisa Monteagudo and her team at CENTURY 21 Tri-Cities celebrating the brand's reinvention in style (see "Always Elevating," page 30)

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