RISMedia's Real Estate Magazine

MAY 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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26 May 2019 RISMedia's REAL ESTATE T rends come and go, but one thing remains the same: GARDNER REALTORS®, founded in 1943 by Mrs. Gertrude Gardner, has always been committed to helping agents and consumers create the life they love. Today, this family-owned company, serving New Orleans, Baton Rouge and the Mississippi Gulf Coast region, continues innovating with the same focus, advancing the firm into the future while keeping its four-generation heritage alive by putting relationships first. "From my perspective, learning the history of how Ger- trude started the business, it was about creating a vision for the future," says Crystal Gardner-Phillips, Gertrude's great-granddaughter and GARDNER REALTORS®' VP of Marketing & Public Relations. "Something I've noticed being in the front row is that one thing never goes out of trend, and that's the emphasis on relationships." Gertrude's legacy has lived on through every aspect of the brokerage's business-building. That doesn't mean, however, that the company has focused only on the past. Carefully thought-out modernization has helped GARD - NER REALTORS® truly stand apart from the competition. A big part of that is paying no mind to the trends that don't align with the brokerage's core values. "It's not that we're against trends; we're just more focused on doing things that help us strengthen our relationships, which results in more successful transac - tions," says Glenn Gardner, president. "We're not into fads. Instead, we look at long-term, reliable trends. We want to continue being the proven real estate company that has consistently offered excellent results now for over 75 years." "There's so much noise about what the future will look like, but we only double down on the trends that will help us strengthen relationships," says Gardner-Phillips. Looking at 2019, the firm's advances in technol - ogy and marketing, including an updated logo, will help spread the brokerage's history-steeped message. The new logo is familiar, but with a twist. "At first, we were very extreme in our design, and then our Dad reeled us in by reminding us that our logo has al - ways been such a strong symbol, and that we needed to stay true to the foundation of the brand," says Gardner- Phillips. An updated, information-rich website is set to make its debut later this year, as well. And the brokerage is mak - ing strides with its GARDNER REALTORS® app, which is designed to work alongside the new brand refresh. Using the app, consumers are able to point their phone's cam - era at a real estate sign associated with the brokerage and instantly tour the home via pictures, or request to see the property in-person. "We're always evolving the back-end and rolling out new tools and services, improving the way we're doing things to exceed customer expectations," says Gardner- Phillips. "We're evolving our website and app." For the year ahead, it doesn't stop there. GARDNER REALTORS® wants to tie everything together with a uni - fied voice. "The next step is intentionally coming up with a voice that goes along with our brand, making it consistent across all mediums," says Gardner-Phillips. "We've defi - nitely evolved our voice—one that you can always count on for service excellence. At the end of the day, it comes down to #GardnerLove." Part of that is the charity and community aspect. The brokerage has sponsored multiple "Gardner Cottages" for the New Orleans Mission. The most recent is at the Mission's Lynhaven Campus on the Northshore, which helps women and their children who are suffering from homelessness. "It helps them not just by giving them a temporary shelter, but by changing their lives for the better," says Gardner. "It improves the lives of their children, as well," adds Future Forward With Innovation, Steadfast Loyalty to the Past GARDNER REALTORS ® puts relationships first and reaps the rewards by Liz Dominguez

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