RISMedia's Real Estate Magazine

APR 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE April 2019 63 S pecializing in the city of New Or- leans and Louisiana Gulf Shore homes, LATTER & BLUM, INC. , employs more than 3,000 agents in 36 offices. LACEY M. CONWAY , president and principal broker, sees several things impacting the market in 2019. "On a broad scale, afford- able and sustainable flood insurance deeply impacts our markets," she says. "Cutting our overhead while keeping culture intact is critical to our success." She also preaches the importance of bringing in the right tools to help her agents. "Recent technology upgrades com- pany-wide help equip our agents with the ability to effortlessly access and deliver relevant market information," Conway says. M ARK WOODROOF , partner with BETTER HOMES AND GARDENS REAL ESTATE GARY GREENE , which has 21 offices across the greater Houston area, sees 2019 as one of the best opportunities for buyers in many years, with three key factors driving the Houston real estate mar- ket: jobs, credit and location. "Add to the mix Houston's economy adding 70,000-plus new jobs this year and the comeback of oil and gas exports, and it makes the greater Houston area poised for a great out- come," he says. "Our agents are our competitive advantage. Our agents deliver on our values, behaviors and attitudes. They understand we do business to make a positive differ- ence in the lives of the people we touch, one home at a time." H UNT REAL ESTATE , which covers Western, Central and Upstate New York, began 2019 with the mantra to start referring to agents as "real estate professionals" and adopted a new theme surrounding reliability, responsiveness and building self-es- teem. With 1,600 real estate profes- sionals, Chairman and CEO PETER F. HUNT has several objectives for the year ahead, including "to recruit and select new and developing (two years or less in the industry) real estate professionals; to recruit and select productive agents now with compet- ing firms; to grow through acquisition where opportunities exist within our current six-region footprint and also into new markets/regions; and to be a generator of high-quality leads for our real estate professionals." "P reparation is the key to suc- cess," says HELEN HANNA CASEY , CEO of HOWARD HANNA REAL ESTATE SERVICES . "Our goal is to make sure that our agents have differentiators to overcome objections and fulfill client needs, as well as the knowledge to make the best use of those resources." Casey has been working in real estate since 1975, and says that differentiators are her company's big- gest competitive edge, from one-stop mortgage shopping to a money-back guarantee. Her focus on leadership also comes into play. "Real estate is a people business, and our leadership is key. They work with the agents to set goals, establish plans and bring them to fruition. Together, we can do great things." D EAN A. DETONNANCOURT is the presi- dent and CEO of HOMESMART PROFES- SIONALS REAL ESTATE of Rhode Island and HOMESMART REAL ESTATE NETWORK of Maine. He began his career over 30 years ago at the age of 21, and currently has almost 200 as- sociates and three offices in Rhode Island, and recently launched in Maine. When it comes to prepping his team for success, deTonnancourt says: "Our mission is to provide to our associ- ates the tools, technology, education, broker support and collaborative culture they need, so that they may succeed personally and profes- sionally." deTonnancourt notes that success for his team is not measured by sales statistics, but by the satisfaction of clients and customers. Lacey M. Conway Mark Woodroof Peter F. Hunt Helen Hanna Casey Dean A. deTonnancourt

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