RISMedia's Real Estate Magazine

APR 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1097917

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Page 68 of 144

62 April 2019 RISMedia's REAL ESTATE A s vice president of operations and special initiatives for Metairie, La.-based GARDNER, REALTORS® , GLENN "CHIP" GARDNER provides a path for more than 850 agents to per- sonal mastery and life purpose. "Through a best-in-class network of local support services, REALTORS® can be more on-purpose in their business, which results in increased productivity and creating the life they love," he says. "We focus on support- ing the REALTOR® as much as pos- sible, saving the REALTOR® time so he/she can focus on the part of the business that matters most: building meaningful relationships with clients. "You can't determine your future, but you can determine your habits, which direct your future," adds Gard- ner. "We teach REALTORS® habits that directly result in increased income per hour and both REALTOR® and client satisfaction." C HARLIE OPPLER , COO of PROMI- NENT PROPERTIES SOTHEBY'S INTL. REALTY , serving Northern New Jersey's Bergen, Essex and Hudson Counties, says stable interest rates are a positive for the year ahead, but discord on the political landscape among both parties needs to change. "I'm hopeful that first-time buyers are going to be coming back into the market because rents have been ris- ing so much," he says. "People are looking at whether they should spend $4,500 a month for a two-bedroom, or does it make more sense to go buy a $600,000 property. With the stabi- lizing interest rates, I believe that will happen more. "We are going to open at least two offices and possibly a third in 2019," Oppler adds. "Two will be on the Jer- sey waterfront." C HERYL EIDINGER-TAYLOR , presi- dent and CEO of ERA KEY REAL- TY SERVICES , leads a team of 335 agents in 15 offices, and sees big opportunity in the year ahead. "I see a continuation of the strategy we've embraced for a while, which is making sure our agents are the best educat- ed and best equipped to go out and work with the consumer," she says. "The consumer is very savvy with a lot of knowledge at their fingertips, and wants guidance and an expert." To that end, Eidinger-Taylor provides agents with new tools and continuing education. "We have a program called FIRE (foundations in real estate) that runs one day a week for five weeks, and it's a full day of covering what you don't learn in licensing school," she explains. A ccording to DAN KRUSE, president and CEO of CENTURY 21 AFFILIATED, while inventory constraints remain, there's a bigger challenge looming in the months ahead. "While the mar- kets we're doing business in are facing inventory constraints, the bigger-picture concern is the affordability piece. As median sales prices continue to rise, we're going to hit the tipping point in terms of affordability. And, if we see rate increases in 2019, we'll ulti- mately get to the point of buyer demand lessening because of the concern surrounding affordability. "From the agent perspective, it's all about getting back to train- ing and educating agents through internal programs and coaching programs to help them build their skillsets in order to drive more activity and take on more listings. Not only do we owe this to our agents, but it's also part of our business model." Glenn "Chip" Gardner Charlie Oppler Cheryl Eidinger-Taylor Dan Kruse

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