RISMedia's Real Estate Magazine

APR 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1097917

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58 April 2019 RISMedia's REAL ESTATE A ccording to CENTURY 21 REAL ESTATE President MIKE MIEDLER , preparing agents for success in today's market "begins and ends with a broker- age community dedicated to a culture that provides the support, training and tech that agents need to grow their business and close more deals, but also one that makes them feel valued as entrepreneurs who make a differ- ence in people's lives." When it comes to sales success, Miedler advises a focus on the funda- mentals of behavior, attitude and tech- nique. "Stick to a plan, be mentally strong, always sharpen your skills and deliver the extraordinary," he says. Miedler will lead the charge in con- tinuing to reinvent the CENTURY 21® brand. "Looking ahead, ours is to break away from the 'sea of same- ness' and become the first true real estate brand for consumers and in- dustry professionals." A ccording to ANTHONY HITT , presi- dent and CEO of ENGEL & VÖLK- ERS AMERICAS , 2019 is all about re- finement. "It's about strengthening our data and technologies in order to pro- vide the best value for our clients. It's about equipping our advisors with truly targeted marketing approaches and assets so that they're able to take their businesses to the next level, and it's about growing in our existing markets and in new markets in the right way, up- holding the integrity and strength of our global brand." Hitt believes that the key to suc- cess in today's market means arming agents with the tools, technologies and resources they need. "This means ac- cess to premium marketing materials and expertise to drive maximum expo- sure for each listing; cutting-edge tech- nologies such as new, hyper-local and advisor-focused websites; and our pro- prietary Extensive Domestic & Global Exposure (EDGE™) platform." H aving looked at the impact of technology for years, the coming wave of AI-enabled real estate technology will be in- strumental when it comes to developing products that solve agents' pain points, says CHAR- LIE YOUNG, president and CEO of COLDWELL BANKER. "With developments in AI and data analytics, technology will assist real estate agents so that they can focus on serv- ing clients. Technology will also streamline the home-buying pro- cess for consumers. The agents who really integrate these prod- ucts into their business will see the biggest impact. The key point is that the technology will empower agents, not replace them." According to Young, the inven- tory shortage is the biggest chal- lenge facing today's consumer. "In this tight market, it's neces- sary for consumers to work with the best agents who have ac- cess to the best technology." "We are in interesting times in our industry with heavily funded entrants and business models looking to change the landscape of buying and selling homes. I believe many of the ventures are ill- conceived and will fail, but only time will answer what real estate will look like in five years." - LINDA SCHAEFER Executive, Select Group Real Estate Charlie Young Mike Miedler Anthony Hitt (continued from page 55)

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