RISMedia's Real Estate Magazine

APR 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1097917

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Page 63 of 144

intend to open/ acquire new offices DOWN FROM 51% IN 2018 M intend to create/ increase virtual and/ or mixed-use space DOWN FROM 53% IN 2018 M SPENDING WISELY Power Brokers report spending the most resources on: #1 Recruiting #2 Training #3 Technology #4 Online Marketing #5 Opening New Offices YEAR-OVER-YEAR INSIGHTS: Recruiting and training once again grab the No. 1 and No. 2 spots when it comes to investment of broker resources, proving that people still come first in the relationship-based real estate business. THE GREATEST OPPORTUNITY FOR BUSINESS YEAR-OVER-YEAR INSIGHTS: Opportunities this year closely mirror last year's responses, with a slight drop in prospects for new-construction business, garnering 9% of respondents this year, down from 12% last year. First-Time Homebuyers/Millennials – 37% Move-Up Buyers – 23% Relocating Buyers – 10% Luxury Market – 10% New Construction – 9% Investment Buyers – 5% Other – 5% All-Cash Buyers – 1% SOCIAL STAYS PUT 78% have a dedicated social media person on staff 88% report that social media is not a profit center YEAR-OVER-YEAR INSIGHTS: This year's social media findings are virtually identical to 2018. OFFICE CONTRACTION 45% 41% RISMedia's REAL ESTATE April 2019 57 Based on the Top 1,000 respondents to RISMedia's 2019 Power Broker Survey

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