RISMedia's Real Estate Magazine

APR 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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46 April 2019 RISMedia's REAL ESTATE In an effort to achieve this goal, George began exploring MoxiWorks and everything they offer real estate broker - ages and agents. "As a newly independent brokerage, we needed a one- stop shop technology solution, and we found MoxiWorks to be a fully integrated, one-stop shop technology plat - form that allows the agent to manage every client and every transaction seamlessly," says George. With a plethora of technology tools at their disposal, George explains that the biggest benefit in partnering with MoxiWorks boils down to the fact that agents can go to one place for their marketing presentation, client connection and transaction management. While gaining adoption is typically the biggest chal - lenge when it comes to new technology, the firm has developed a training and implementation system that works wonders when it comes to integrating the latest and greatest MoxiWorks tool. "You can't just set it and forget it," says George. "The key is to keep the platform top of mind and continue to demonstrate the value it can have on the agent's busi - ness. To this end, we've implemented a number of savvy strategies that have helped us succeed." One of those strategies centers around instituting tra - ditional webinar training. In fact, MoxiWorks has hosted a number of training webinars that are held live in Leading Edge Real Estate offices. Recordings are then emailed to each and every agent—and are available 24/7. "We also had local marketing coordinators in each of - fice set appointments with agents to assist them with one-on-one and hands-on set-up training," says George. During these sessions, agents set up their profiles, received CMA practice and were instructed on how to upload contacts into MoxiEngage. "Once we were com - pletely up and running, we instituted weekly in-office Moxi workshops to review any new releases and troubleshoot agent issues," adds George. While these efforts were well received, the firm contin - ued to innovate and come up with fresh ways to engage agents. Tips are provided on a consistent basis within the firm's weekly roundup e-Newsletter, and Facebook Live conversations are held on a private Facebook page in order to discuss frequently asked questions and re - view new releases and other features. In addition to seeing the value that MoxiWorks has brought to Leading Edge Real Estate, George looks for - ward to a continued partnership with the company. "Partnering with MoxiWorks has allowed us to create a transaction task list for our agents so that they can provide the most comprehensive experience for their cli - ents," says George. For more information, please visit www.moxiworks.com. Surpassing Expectations Every Step of the Way QUICKEN LOANS FOCUSES ON SPEED AND COMMUNICATION TO EDGE OUT THE COMPETITION by Liz Dominguez F or Duane Penny, a broker associate with Coldwell Bank- er Residential Realty, finding a lender that can close deals quickly is key. With 100 closed transactions under his belt since secur- ing his license in 2012, Penny knows a good thing when he sees it—and with Quicken Loans, his deals have been quick and easy. "I've got to say, at first, I was skeptical," says Penny. "After I dealt with them, however, I realized they were a top-notch outfit." Penny decided to try working with Quicken Loans when one of his buyers was moving from Oregon, crunched for time and at the end of his rope with other lenders. One of Penny's colleagues suggested Quicken Loans after hav - ing success. Penny listened, because he and his buyer needed a solution, fast. "He'd get passed around from person to person any - time he called his lender," says Penny. "No one would call him back, and when he finally did get ahold of some - one, they couldn't solve his issue." Penny has experienced challenges with lenders, as well. "I've dealt with lenders who can't get the loan through after overcommitting," he says. With Quicken Loans in the picture, however, his client's needs were finally met. The transaction closed in just two weeks, and every step of the way, Penny felt confi - dent in the loan. "When you can close a loan in less than 30 days and are able to remain competitive with costs, then it's a win- win in this business, especially when you're bidding with multiple offers on the table," says Penny. "A quick closing

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