RISMedia's Real Estate Magazine

APR 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE April 2019 45 {Strategies} Offering Superior Support With a Home Warranty HSA SM HOME WARRANTY HELPS REAL ESTATE PROFESSIONALS HELP THEIR CLIENTS by Zoe Eisenberg E very real estate team has its own unique system for success, be it a team of one, or a team of 100. Karen Helffrich, a REALTOR® with Howard Hanna Real Estate Services in Pepper Pike, Ohio, runs a tight team of two—her- self and her husband Mike. With 11 years of experience, her favorite part of her job is meeting new people and offering excellent client support. Part of her overall client support plan is her HSA Home Warranty offering. Helffrich has been working with HSA since 2010, since she began working with Howard Han - na, and notes that the home warranty has been success- ful among both buyers and sellers. "A home warranty benefits my clients by offering them an added level of comfort during the first year in their new home, or in the case of my sellers, during their list - ing period," says Helffrich. "They also feel much better knowing that if something covered were to break right after the title transfer, a home warranty helps to protect their new buyers." HSA has been in business for a long time. With 35 years of superior service, homeowners with HSA home warranties (and their agents) can sleep easy knowing that their property is well protected before, during and after closing. Helffrich utilizes home warranties by educating clients as to their benefits at every listing appointment, in ad - dition to advising buyers to ask for it when putting an offer on a home. "A home warranty fits into my business very smoothly as part of my listing presentation," says Helffrich. "I always advise sellers of the benefits that come with adding the coverage for their furnace and air during the listing period." Why? Helffrich points out that it's often when you list a home that things start to go wrong. "It's important that my clients are protected by a home warranty so that they have less worry when the gremlins have heard they're selling their home," she jokes, "and things start to randomly happen." According to Helffrich, another winning element of HSA Home Warranty is their easy-to-reach local account executive, Milissa Cern, who is available by phone and email to both Helffrich and her clients. "My experience with Milissa has been very good," says Helffrich. "She is always willing to go the extra mile; I would highly recom - mend Milissa to my colleagues." Just like no two houses are built the same, not all home warranty providers are built the same. "I have heard how other home warranty companies have not lived up to their word," says Helffrich. "I tell my clients and colleagues that HSA Home Warranty has always ex - ceeded my expectations." For more information, please visit www.onlinehsa.com. Engaging Agents With an Out-of-the-Box Approach MASSACHUSETTS BROKERAGE PUTS FRESH SPIN ON MOXIWORKS TRAINING AND IMPLEMENTATION by Keith Loria C hristine George serves as president of Marketing and Business Development at RE/MAX Leading Edge Real Estate in Winchester, Mass.—a full-service residential brokerage with 160 agents and nine offices in Boston, Cam- bridge and throughout the greater Boston area. George and the entire leadership team are doing everything they can to position the firm as a leader in each of the marketplaces they serve.

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