RISMedia's Real Estate Magazine

APR 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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connect with clients on-the-go. And now, we've built Virtual Reality and 360-degree photos/videos into our website products (an industry first) and Augmented Reality into our apps. Nobody else in the market has that. RE: Real estate has traditionally been slow to innovate, but the pace is picking up. Why do you think this is so important? MC: There are too many agents in the industry, and many who should not be. When we adopt new pro - cesses and technologies, it allows the true real estate professionals to provide higher-quality service to more clients, ensuring their interests and needs are protected. Once the true full-time professionals are able to take on more transactions, we'll no longer need as many part-time/ hobby agents. Fewer but higher-qual - ity agents is better for the industry. RE: What trends do you think our in- dustry could do without? MC: The rampant and utter misuse of high-technology concepts. Ma - chine learning and AI are incredibly complex. Stop using them as buzz - words. Stop talking about technolo- gies that are so far beyond the in- dustry's current ability to implement. Instead, focus on the fundamentals like automation, education and adop - tion. Ensure that your platform helps deliver on the basics like follow-up and accountability, and we will be much further ahead. RE: You focus on the top 1 percent. Anyone you want to shout out? MC: It's awards season, so we've had some great updates recently in two of the largest organizations, CENTURY 21 Canada and RE/MAX. For C21, our clients included the No. 1 broker and the No. 1 team in Can - ada. At RE/MAX, we have 50 percent of the Top 10 teams including the No. 1 team in Canada, and the No. 1 RE/MAX team in the U.S. and world - wide. Both have been REW clients for over 10 years. Debra Beagle from Nashville was also awarded RE/MAX Broker of the Year. And these are just two organizations. You will find Top 10 clients at REW from all organiza - tions. We are very fortunate to get to work with so many amazing entrepre - neurs and brilliant business people. RE: Where is REW today, and what does the future look like? MC: We've been blessed to be one of the most successful technol - ogy companies ever in real estate. We've grown every year and have been profitable every year. We're the only large professional firm in the in - dustry to offer best-in-class platform, CRM and apps. We've fast become one of the top players in the enter - prise space, as well. It's our goal to be top three in this category. We're built to last (not to sell out), and I think our track record of 15-plus years has shown that we understand and value our purpose. And that's to help keep the exceptional brokers of this world relevant and at the center of the real estate transaction now and forever. RE For more information, please visit www.realestatewebmasters.com. Paige Tepping is RISMedia's managing editor. AT A GLANCE: • Largest custom front-end development/marketing firm in the real estate industry • Staff in Vancouver, Nanaimo, Montreal, Denver and Sacramento • 150 in-house developers and support staff • 75,000 paid users by year's end • $150 million in aggregate annual revenue • Elevator Pitch: At Real Estate Webmasters, your only limitations are your budget and your imagination. We can build anything. Create for the Human

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