RISMedia's Real Estate Magazine

APR 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

Issue link: http://remag.rismedia.com/i/1097917

Contents of this Issue


Page 44 of 144

40 April 2019 RISMedia's REAL ESTATE Real Estate magazine: Take us back to 2004. Google's Gmail is still in beta and Facebook is a private cam- pus app. Real Estate Webmasters has just launched. Morgan Carey: Real Estate Webmas- ters started as a forum, a discussion board to help our real estate clients from our search engine optimization practice, SEO Guy. It quickly became the "go-to" for thousands of DIY agents and brokers. Before we knew it, we had grown to nearly 60,000 members. This is back before any - one in real estate had ever heard of ActiveRain or Facebook. RE: You mention your SEO clients. Who were some of the first, and how did you go from SEO to websites? MC: We started with Ed Kirkland in Destin, Fla. Soon after, we received a call from Gary Ashton in Nashville and then Mark Rasmussen from Sarasota, Fla., all of whom are still clients to this day, over 15 years lat - er. They called us for SEO services, but when we evaluated the products they were working with, we realized that if we wanted to do a great job from an SEO perspective, we were going to need to redo their websites, as well. Back then, we dominated all aspects of SEO, and each of their sites quickly reached No. 1 in the search engines for hundreds of terms. People started to take notice, and soon we were growing our web design and real estate SEO practice at an exponential rate. RE: Client success is critical to your work. You're on track to have 75,000 active paid users by year's end. Who are some of your favorite clients to work with? MC: We're honored to work with cli - ents of varying types and sizes from across the Americas, but my heart is with the mad scientists, the inno - vators. Clients who are at the front of the innovation adoption curve. Those who want to be first and are willing to take a risk and try some - thing new. And they aren't just indie brokers or top agents. Mad scien - tists are everywhere, including large brokerages and enterprises. Our most recent project with CENTURY 21 Canada, the largest custom project in history, emanated from a drive to build the best, most innova - tive platform in Canada. We're now working on an even bigger venture in Europe that will once again be transformative, thanks to another group of amazing big thinkers. RE: Name three innovations Real Estate Webmasters brought to the industry over the past 15 years that you are most proud of. MC: The first big innovation was of- fering search engine spiderable IDX, which allowed so many more pro - fessionals to compete in long-tail search. Bringing responsive, mobile- friendly web design was an impor - tant move to allow professionals to Real Estate Webmasters Celebrates 15 Years at the Top by Paige Tepping R eal Estate Webmasters launched its first website in April 2004 and hasn't looked back. Today, Real Estate Webmasters (REW) is one of the most successful technology companies ever in the industry. To mark their 15 th anniversary, we sat down with CEO Morgan Carey to talk technology, buzzwords and what makes a rockstar client. Morgan Carey and the Real Estate Webmasters team at their recent all-company Town Hall, February 2019. "Our focus is the top 1 percent. We are fortunate to have Top 10 clients from all organizations." – MORGAN CAREY CEO, Real Estate Webmasters

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