RISMedia's Real Estate Magazine

APR 2019

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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32 April 2019 RISMedia's REAL ESTATE across borders; it's about a com- mitment to doing business in a way that recognizes—and encompass - es—diversity, no matter where you are in the world, including right here in the U.S. To that end, LeadingRE makes sure cultural diversity is not just a principle that sits atop the organiza - tion, but a pulse that beats through- out the entire network. Through a series of events and training, the organization makes cultural aware - ness and sensitivity part of its DNA. "We host 'The World of Real Es - tate' series at our global events to introduce people to the real estate practices of other countries and cul - tures," says LeadingRE EVP of Glob- al Operations Chris Dietz. "We have our cross-border introduction service to make those personal connections and help our people understand the nuances of this type of business. We also offer courses through Institute, our 24/7 online learning platform. And, our recent general session speaker at our annual conference was Professor Erin Meyer, author of 'The Culture Map,' whose presenta - tion focused on the importance of cultural sensitivity." LeadingRE's luxury home market - ing division, Luxury Portfolio Inter- national®, extends this education with an emphasis on high-net worth individuals around the world. A re - cent whitepaper, "Luxury Real Es- tate: What Matters Most to Today's Global Elite," revealed differences— and commonalities—among afflu - ent consumers in Asia, Europe, the Middle East and North America. Ac - cording to Luxury Portfolio President Stephanie Anton, "being able to of - fer deep, research-based insights into the global, affluent consumer helps our members deepen their relationships and better serve their customers." This widespread investment in var - ied and consistent cultural diversity education is a proven factor in the success of LeadingRE's members. As Dima Lorenz, managing director of Ark Properties in Shanghai, says, "There is no question that most of our markets are becoming more global, and with a well-documented increase of non-local buyers in al - most all key international markets, a certain amount of cultural sensitivity is a foundation for moving forward." And, while LeadingRE's global di - versity training prepares members to do business around the world, it also helps American members embrace diversity at home. "When you open your mind, you start to see how many global cultures exist right here in the U.S.," explains Boomsma, concerned that many real estate professionals overlook the impact and the opportunities. "Cur - rently, 350 different languages are spoken in the United States, and 22 percent of the population speaks a language other than English at home," he explains. "There are more non-English speaking people in New York City than there are in London. The bottom line is that diversity of all kinds is around us wherever we are, and we all need to pay attention to it." For Boomsma and the team at LeadingRE, cultural diversity is not just another bullet point in their value proposition...it's fundamen - tally who they are. "It's a key part of what we do," he says. "We're in - troducing someone, somewhere in the world every few minutes, so we see the amount of movement hap - pening globally. We're open-minded and ready to embrace someone ev - erywhere in the world at all times." Brokerage leaders from around the world recently gathered at LeadingRE's Conference Week in Las Vegas (from left to right): Jeremy Hurst, IRG Intl. Realty Group, British West Indies; Dima Lorenz, Ark Properties, Shanghai, China; Benedetta Viganò, Giorgio Viganò Real Estate, Milan, Italy; Chris Dietz, LeadingRE; Berry Everitt, Chas Everitt Intl. Property Group, Johannesburg, South Africa; Frank Morrice Arias, Ser vmor Realty, Panama City, Panama. Photo Credit: AJ Canaria of PlanOmatic

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